# Czech and Slovak beverage industry developments > Live situation record from CLSTR: https://clstr.news/situations/czech-and-slovak-beverage-industry-developments > Updated: 2026-09-28T09:17:00.000Z. Sources: 4. Developments: 2. The beverage industry in the Czech Republic and Slovakia has seen recent shifts in leadership and market strategy. Molson Coors Beverage Company appointed Martin Čermák as the sales and customer excellence & country lead for Pivovary Staropramen, overseeing operations in both the Czech Republic and Slovakia. Additionally, František Reismüller, formerly Director General of CzechTourism, was named Chief Marketing Officer of The Original Beer Experience, the visitor center for Pilsner Urquell in Prague. Following these leadership changes, Staropramen launched a new marketing campaign in the Czech Republic titled ‘Prověřeno přáteli’ (Tested by Friends), which utilizes AI tools to enhance photography for displays in Prague and digital platforms. Meanwhile, in Slovakia, Heineken Slovensko is expanding the retail presence of its Bradáč brand, moving the ‘Slobodné pivo Bradáč’ lager from festivals into Tesco stores via 0.5-liter cans. ## Timeline ### 2026-09-28: Staropramen and Bradáč announce new marketing and retail expansions Staropramen launches a friendship-themed marketing campaign in the Czech Republic, while Heineken Slovensko expands its Bradáč beer brand into Slovak retail via Tesco. 2 sources. https://clstr.news/cluster/staropramen-and-brad-announce-new-marketing-and-retail-expansions ### 2026-09-01: Leadership changes at Pivovary Staropramen and Pilsner Urquell Martin Čermák joins Pivovary Staropramen as country lead for Czechia and Slovakia, while František Reismüller becomes Chief Marketing Officer at Pilsner Urquell’s The Original Beer Experience. 2 sources. https://clstr.news/cluster/leadership-changes-at-pivovary-staropramen-and-pilsner-urquell --- Cite as: Czech and Slovak beverage industry developments. CLSTR, https://clstr.news/situations/czech-and-slovak-beverage-industry-developments