# Dairy Queen Halloween Spellbound Series launch

> Live situation record from CLSTR: https://clstr.news/situations/dairy-queen-halloween-spellbound-series-launch
> Updated: 2026-09-30T20:30:01.000Z. Sources: 7. Developments: 2.

Dairy Queen announced the launch of its first dedicated Halloween menu, the Spellbound Series, available at participating U.S. locations from late September through November 1, 2026.

The seasonal menu features several themed items, most notably the Enchanted Oreo Blizzard, which utilizes a purple ube-flavored base and an “enchanted purple shimmer.” Other offerings include the Bubble Brew DQ Sparkler, a blood orange and lemonade beverage topped with cold foam, and a smoky ghost pepper dipping sauce for chicken strip baskets.

The promotion also includes the sale of Mystery Blizzard Buddies, which are collectible $4 plush keychains in surprise packaging. A sweepstakes program allows customers who find a rare golden character named Goldie to potentially win one year of free Blizzard Treats, though the sweepstakes excludes Texas and Quebec.

## Timeline

### 2026-09-30: Dairy Queen launches Halloween Spellbound Series featuring ube-flavored Blizzard

Dairy Queen has introduced its Spellbound Series for Halloween, featuring an Enchanted OREO Blizzard with ube flavor, a blood orange sparkling drink, and a new ghost pepper sauce.

2 sources. https://clstr.news/cluster/dairy-queen-launches-halloween-spellbound-series-featuring-ube-flavored-blizzard

### 2026-09-24: Dairy Queen unveils first-ever Halloween Spellbound Series menu

Dairy Queen is launching its first-ever Halloween menu, the Spellbound Series, featuring ube-flavored Blizzards, bubbling beverages, ghost pepper sauce, and collectible plush keychains.

5 sources. https://clstr.news/cluster/dairy-queen-unveils-halloween-spellbound-series-menu

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Cite as: Dairy Queen Halloween Spellbound Series launch. CLSTR, https://clstr.news/situations/dairy-queen-halloween-spellbound-series-launch