# Danone corporate investment and strategic shifts

> Live situation record from CLSTR: https://clstr.news/situations/danone-corporate-investment-and-strategic-shifts
> Updated: 2026-10-21T13:32:03.000Z. Sources: 8. Developments: 2.

Danone has initiated several strategic developments involving industrial investment and market positioning. In France, the company announced a 50 million euro investment in its Volvic bottling plant in Auvergne, intended for completion by 2030. This project focuses on modernizing facilities and implementing a ‘Re Use’ initiative by 2028 to reuse extracted water for non-consumption purposes, aiming to save 220 million liters of water annually.

Concurrently, the company is adjusting its commercial strategy to address competition from private labels, which hold roughly 70% of the natural yogurt market. Danone plans to implement price increases between 2025 and 2027 to manage rising costs. To differentiate itself, the company is shifting focus toward innovation in health-oriented categories, such as digestive health and microbiota, through products like Alpro and kefir.

## Timeline

### 2026-10-21: Danone plans price increases and focuses on innovation to counter private labels

Danone aims to drive growth through innovation and health-focused products while planning price increases to combat rising costs and competition from private labels.

6 sources. https://clstr.news/cluster/danone-plans-price-increases-and-focuses-on-innovation-to-counter-private-labels

### 2026-09-30: Danone to invest 50 million euros in Volvic plant

Danone will invest 50 million euros by 2030 to modernize its Volvic plant in France, focusing on water conservation and new production technologies.

2 sources. https://clstr.news/cluster/danone-to-invest-50-million-euros-in-volvic-plant

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Cite as: Danone corporate investment and strategic shifts. CLSTR, https://clstr.news/situations/danone-corporate-investment-and-strategic-shifts