# Decathlon retail expansion in Spain

> Live situation record from CLSTR: https://clstr.news/situations/decathlon-retail-expansion-in-spain
> Updated: 2026-08-25T07:59:16.000Z. Sources: 5. Developments: 2.

Decathlon is expanding its retail footprint in Spain through new store openings and marketing initiatives. In late August 2026, the company launched a ‘back to school’ advertising campaign in Madrid and announced the opening of a ‘Decathlon City’ location in Granada.

Following these developments, the company expanded its presence in Catalonia with the opening of two new City-format stores in the province of Barcelona. One location opened in the Splau shopping center in Cornellà de Llobregat, while another opened in the L’Eixample district of Barcelona. The L’Eixample store specifically emphasizes sustainability through circular economy services such as repairs, rentals, and second-hand products. These openings bring Decathlon’s total number of establishments in Catalonia to 29.

## Timeline

### 2026-08-25: Decathlon expands retail presence in Barcelona

Decathlon expands its retail footprint in Catalonia, opening two new City-format stores in Cornellà de Llobregat and Barcelona's L’Eixample district.

3 sources. https://clstr.news/cluster/decathlon-expands-retail-presence-in-barcelona

### 2026-08-23: Decathlon expands presence in Spain with Madrid campaign and Granada store opening

Decathlon is expanding its presence in Spain with a 'back to school' marketing campaign in Madrid and the opening of a new Decathlon City store at Nevada Shopping in Granada.

2 sources. https://clstr.news/cluster/decathlon-expands-presence-in-spain-with-madrid-campaign-and-granada-store-opening

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Cite as: Decathlon retail expansion in Spain. CLSTR, https://clstr.news/situations/decathlon-retail-expansion-in-spain