# Deutsche Telekom 3. Liga media rights agreement

> Live situation record from CLSTR: https://clstr.news/situations/deutsche-telekom-3-liga-media-rights-agreement
> Updated: 2026-10-17T05:54:42.000Z. Sources: 30. Developments: 2.

Deutsche Telekom has secured exclusive live media rights for the German 3. Liga through the 2030/31 season via its MagentaSport and MagentaTV platforms. The agreement with the German Football Association (DFB) covers all 380 matches per season, including promotion play-offs.

The rights auction yielded a record result of approximately 124 million euros, representing a 20% increase compared to the previous cycle. Under the new terms, the number of matches available on free-to-air television will decrease from 68 matches on ARD to a minimum of 38 matches per season starting in the 2027/28 season.

In addition to the 3. Liga, the deal includes rights for the Frauen-Bundesliga, various women's tournaments, and the 2028 and 2030 men's European Championships. The contract also provides for secondary rights for highlights and near-live clips to enhance digital visibility.

## Timeline

### 2026-10-17: Deutsche Telekom secures exclusive 3. Liga broadcasting rights until 2031

Deutsche Telekom has secured exclusive rights to broadcast all 380 matches of the German 3. Liga on MagentaSport through 2031.

2 sources. https://clstr.news/cluster/deutsche-telekom-secures-exclusive-3-liga-broadcasting-rights-until-2031

### 2026-10-08: Deutsche Telekom secures 3. Liga media rights through 2031

Deutsche Telekom has secured exclusive media rights for Germany's 3. Liga through the 2030/31 season, covering all 380 matches per year via MagentaSport.

28 sources. https://clstr.news/cluster/regional-cup-victories-for-msv-duisburg-and-eintracht-trier

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Cite as: Deutsche Telekom 3. Liga media rights agreement. CLSTR, https://clstr.news/situations/deutsche-telekom-3-liga-media-rights-agreement