# Digital entertainment and gaming growth in South America

> Live situation record from CLSTR: https://clstr.news/situations/digital-entertainment-and-gaming-growth-in-south-america
> Updated: 2026-08-20T08:12:32.000Z. Sources: 55. Developments: 2.

The digital entertainment and gaming sectors are expanding across South America, driven by high engagement and evolving technology. In Chile, gaming penetration is significant, particularly among youth aged 15 to 24, with smartphones serving as the primary device while consoles remain a preferred future purchase.

Retail and digital markets are diversifying to meet this demand. In Peru, retail initiatives like ‘Tambo Arcade’ have introduced physical gaming spaces in select stores. Meanwhile, in Argentina and Chile, the online gaming and casino markets are growing alongside increased smartphone and internet access. This expansion has prompted discussions regarding digital platform regulation and oversight by authorities such as the Superintendencia de Casinos de Juego in Chile.

## Timeline

### 2026-08-20: Argentina e-commerce billing grows 28% in first half of 2026

Argentine e-commerce billing grew 28% in the first half of 2026, reaching $19.5 trillion pesos, driven by increased purchase orders and strong demand in food, electronics, and construction sectors.

53 sources. https://clstr.news/cluster/digital-entertainment-market-grows-in-latin-america

### 2026-08-14: Gaming trends and retail activations expand in Chile and Peru

Gaming engagement is rising in South America, with 56% of Chileans playing video games and Tambo in Peru launching arcade-themed retail experiences to celebrate Gamer Month.

2 sources. https://clstr.news/cluster/gaming-trends-and-retail-activations-expand-in-chile-and-peru

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Cite as: Digital entertainment and gaming growth in South America. CLSTR, https://clstr.news/situations/digital-entertainment-and-gaming-growth-in-south-america