# Digital transformation in Italy's DIY and garden sectors

> Live situation record from CLSTR: https://clstr.news/situations/digital-transformation-in-italys-diy-and-garden-sectors
> Updated: 2026-09-22T09:25:00.000Z. Sources: 4. Developments: 2.

The Italian garden, home improvement, and DIY sectors are undergoing a digital and technological transformation. Industry leaders are integrating physical retail with digital platforms to compete with e-commerce growth.

Technological drivers include robotics, battery-powered products, and artificial intelligence. At the Bricoday Digital event, it was noted that 48% of European consumers are inclined to undertake DIY projects if assisted by AI-based tools. Industry gatherings, such as the Unagreen meeting in Milan, have highlighted the necessity for specialized technical training and improved after-sales service to manage these shifts. Dealers are currently facing pressure on margins and must adapt to new sales channels and the demand for smart retail solutions to maintain a local presence.

## Timeline

### 2026-09-22: Italy's garden and DIY sectors embrace digital and AI transformation

The Italian garden and DIY sectors are embracing digital transformation, utilizing AI, robotics, and smart retail to integrate physical stores with online platforms and meet evolving consumer needs.

2 sources. https://clstr.news/cluster/italys-garden-and-diy-sectors-embrace-digital-and-ai-transformation

### 2026-09-22: Digital innovation events in Italy to focus on AI and Agentic Commerce

Upcoming Italian digital events will focus on the rise of Agentic Commerce at the Netcomm Forum 2027 and cybersecurity and AI-driven domain evolution at WMF 2026.

2 sources. https://clstr.news/cluster/digital-innovation-events-in-italy-to-focus-on-ai-and-agentic-commerce

---
Cite as: Digital transformation in Italy's DIY and garden sectors. CLSTR, https://clstr.news/situations/digital-transformation-in-italys-diy-and-garden-sectors