# Digital transformation in Japan tourism sector > Live situation record from CLSTR: https://clstr.news/situations/digital-transformation-in-japan-tourism-sector > Updated: 2026-09-27T11:00:19.000Z. Sources: 6. Developments: 2. The Japanese tourism sector is undergoing a digital transformation, increasingly adopting artificial intelligence and fintech to address labor shortages and changing consumer behaviors. Industry discussions, including those at Tourism EXPO Japan 2026 and seminars hosted by the Tokyo Metropolitan Government, highlight the use of generative AI and data analysis to improve operational efficiency. Technologies such as visitor prediction systems and AI-driven multilingual customer support are being implemented to optimize staffing and marketing. Fintech integration is also a priority, with a focus on diverse, cashless payment options to support Japan’s goal of attracting 60 million inbound travelers. Meanwhile, travel trends are shifting toward “oshi-tabi” (fan-based travel), where consumers prioritize specific interests despite inflationary pressures. While there is increased price sensitivity, there has also been a notable rise in premium travel bookings. ## Timeline ### 2026-09-27: Tourism EXPO Japan 2026 highlights AI integration and shifting travel trends At Tourism EXPO Japan 2026, experts and tech providers discussed how AI and shifting consumer spending are transforming the travel industry and addressing labor shortages. 6 sources. https://clstr.news/cluster/tourism-expo-japan-2026-highlights-ai-integration-and-shifting-travel-trends ### 2026-09-27: Japan tourism sector adopts AI and fintech to boost productivity Japan's tourism industry is adopting generative AI and fintech to combat labor shortages and boost regional economies through improved digital payments and data-driven management. 2 sources. https://clstr.news/cluster/japan-tourism-sector-adopts-ai-and-fintech-to-boost-productivity --- Cite as: Digital transformation in Japan tourism sector. CLSTR, https://clstr.news/situations/digital-transformation-in-japan-tourism-sector