# Digitalization of tourism in Bahia

> Live situation record from CLSTR: https://clstr.news/situations/digitalization-of-tourism-in-bahia
> Updated: 2026-10-20T22:54:46.000Z. Sources: 5. Developments: 2.

Efforts to modernize the tourism and commerce sectors in Bahia, Brazil, have progressed through various technological initiatives. In Ilhéus, tourism professionals gathered to discuss the digitalization of experience-based tourism, focusing on tools to improve promotion, reservations, and service management through platforms like the Vivai marketplace.

Following these discussions, broader technological implementations have emerged across the region. In Ilhéus, TAP FY Payments has established a presence to provide integrated payment solutions for local retailers. Additionally, the Commercial and Business Association of Cairu (ACEC) has partnered with Cashpago to launch an integrated ecosystem for Morro de São Paulo and Boipeba. This project includes an Official Sales Portal intended to connect local businesses, such as hotels and tour operators, directly with consumers and travel agents.

## Timeline

### 2026-10-20: Digitalization initiatives expand in Bahia's tourism and commerce sectors

New digital payment solutions and an integrated tourism sales ecosystem are being launched in Bahia, Brazil, to modernize commerce in Ilhéus, Morro de São Paulo, and Boipeba.

2 sources. https://clstr.news/cluster/digitalization-initiatives-expand-in-bahias-tourism-and-commerce-sectors

### 2026-09-21: Ilhéus hosts tourism professionals to discuss digital tools

Tourism professionals in Ilhéus will meet on October 7 to discuss digital tools and the Vivai marketplace to enhance the promotion and management of local experience-based tourism.

4 sources. https://clstr.news/cluster/ilhus-hosts-tourism-professionals-to-discuss-digital-tools

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Cite as: Digitalization of tourism in Bahia. CLSTR, https://clstr.news/situations/digitalization-of-tourism-in-bahia