# Disney brand collaborations and Macy's parade milestones

> Live situation record from CLSTR: https://clstr.news/situations/disney-brand-collaborations-and-merchandise-launches
> Updated: 2026-08-19T09:29:04.000Z. Sources: 15. Developments: 3.

Disney has announced several major brand collaborations and commemorative projects. To celebrate the 100th anniversary of the Macy's Thanksgiving Day Parade in 2026, Disney and Macy's will debut a giant Sorcerer Mickey balloon inspired by ‘Fantasia’. This milestone is accompanied by an exclusive merchandise capsule featuring brands such as Citizen, Crocs, Hallmark, Loungefly, Super Smalls, and Swarovski.

Subsequent updates confirm the launch of a Sorcerer's Apprentice Mickey collection including apparel, accessories, toys, and games. Additionally, Disney is releasing a new Disney Princess Dooney & Bourke tote bag featuring characters such as Cinderella, Tiana, Aurora, Snow White, Belle, and Ariel, which is scheduled to debut on DisneyStore.com on August 20.

New merchandise developments include a Disneyland-themed apparel and home goods collection inspired by lands such as Fantasyland, Adventureland, and Star Wars: Galaxy’s Edge. For the upcoming Halloween season, Aldi will debut a collection on August 26 featuring Mickey Mouse, Minnie Mouse, and Winnie the Pooh, while Sam’s Club is offering seasonal items like plush toys and a Disney Halloween Village set. The Disney Store is also releasing a Mickey Mouse Haunted House Starbucks tumbler on August 21.

Fashion releases further include a series of seven limited-edition Disney Princess Spirit Jerseys released daily between August 16 and August 22, 2026. Regarding park attractions, Disney has announced plans to restore the Yeti animatronic at Disney’s Animal Kingdom, which has been largely motionless for nearly 20 years.

## Timeline

### 2026-08-19: Macy’s announces 100th Thanksgiving Day Parade lineup and collections

Macy’s will celebrate its 100th Thanksgiving Day Parade with 100 inflatable elements, including the return of Underdog and a new Disney Mickey balloon, alongside exclusive brand collaborations.

2 sources. https://clstr.news/cluster/macys-announces-100th-thanksgiving-day-parade-lineup-and-collections

### 2026-08-17: Disney announces new merchandise collections and park updates

Disney announces new merchandise launches, including Halloween collections at Aldi and Sam’s Club, new Princess-themed apparel, and the restoration of the Yeti animatronic at Animal Kingdom.

7 sources. https://clstr.news/cluster/disney-announces-new-merchandise-collections

### 2026-08-13: Disney announces major collaborations for parade centennial and brand anniversaries

Disney announces several major initiatives, including a Sorcerer Mickey balloon for the 100th Macy's Thanksgiving Day Parade, a 'Cars' x Formula 1 collaboration, and new Béis travel gear.

8 sources. https://clstr.news/cluster/disney-and-macys-announce-partnership-for-100th-thanksgiving-day-parade

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Cite as: Disney brand collaborations and Macy's parade milestones. CLSTR, https://clstr.news/situations/disney-brand-collaborations-and-merchandise-launches