# Diversification of holiday advent calendars and toys

> Developing situation record from CLSTR: https://clstr.news/situations/diversification-of-holiday-advent-calendars-and-toys
> Updated: 2026-10-31T05:00:00.000Z. Sources: 26. Developments: 5.

Holiday gift trends show a diversification of advent calendars and children’s toys. Advent calendars have expanded beyond traditional chocolate to include themed items such as life-skills books, puzzles, and customizable die-cast vehicles.

In France, the market has evolved significantly, with offerings now including cheese, sausages, cosmetics, and jewelry. Retailers have noted that the variety of available references has grown from a single option to over 150 in the last decade. Funko has introduced Bitty POP! calendars featuring miniature figurines from licenses such as Pokémon, Star Wars, and Disney Princesses. A study by YouGov and Ici Présent found that 54% of French citizens planned to purchase an advent calendar in 2025. Recent market trends indicate that nearly every product category is being adapted into the countdown format, including whisky, wine, skincare, and Lego. In the United States, CivicScience reported that 28% of adults used an advent calendar during the 2025 holiday season, an increase from 22% the previous year.

Retailers are increasingly using branded collectibles to deepen customer loyalty. For example, Aldi announced a limited-edition Aldi Finds Advent Calendar for release on November 4, 2026. Priced at $29.99, this version contains Aldi-themed trinkets and keepsakes, such as a snow globe, a wallet, and an Aldi-themed Rubik’s Cube. The product is part of the Aldi Finds program and will be available in limited quantities in stores only.

Psychological research suggests the popularity of these products stems from the joy of anticipation and the ritualistic nature of the daily countdown, which allows consumers to revisit childhood excitement through adult-oriented luxury or hobbyist items.

## Timeline

### 2026-10-31: Creative advent calendars and charitable projects for the holiday season

Retailers and service clubs are promoting seasonal advent calendar projects, ranging from DIY craft supplies to charitable jubilee editions.

9 sources. https://clstr.news/cluster/creative-advent-calendars-and-charitable-projects-for-the-holiday-season

### 2026-10-30: Advent calendars expand into diverse consumer gift trends

Advent calendars are shifting from chocolate-only traditions to a massive market for adults, featuring whisky, skincare, and collectibles, with rising participation in the US and France.

10 sources. https://clstr.news/cluster/advent-calendars-evolve-into-major-holiday-gift-trend-for-adults

### 2026-10-29: Aldi to release themed Advent calendar for fans

Aldi will launch a $29.99 Aldi Finds Advent Calendar on November 4, 2026, featuring brand-themed collectibles instead of chocolate.

2 sources. https://clstr.news/cluster/aldi-to-release-themed-advent-calendar-for-fans

### 2026-10-15: Holiday gift guides feature advent calendars and toys for various ages

Curated holiday gift guides feature advent calendars for various ages and specific toy recommendations for toddlers, including science kits, building sets, and educational games.

3 sources. https://clstr.news/cluster/holiday-gift-guides-feature-advent-calendars-and-toys-for-various-ages

### 2026-10-13: Advent calendars expand beyond chocolate to diverse themes

Modern advent calendars have expanded beyond chocolate to include diverse options like Lego sets, life-skills books for teens, and customizable toy vehicle calendars.

2 sources. https://clstr.news/cluster/advent-calendars-expand-beyond-chocolate-to-diverse-themes

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Cite as: Diversification of holiday advent calendars and toys. CLSTR, https://clstr.news/situations/diversification-of-holiday-advent-calendars-and-toys