# Domino’s Australia brand relaunch and product expansion

> Live situation record from CLSTR: https://clstr.news/situations/dominos-australia-brand-relaunch-and-product-expansion
> Updated: 2026-09-21T00:04:03.000Z. Sources: 6. Developments: 2.

Domino’s Australia has introduced a new brand platform titled ‘Drop Everything* It’s Domino’s’, designed to shift market positioning toward food personality. This initiative includes the launch of a 16-inch ‘New Yorker’ pizza range across Australia and New Zealand, featuring five varieties: The Big Cheese, Pepperoni Boss, Hot Honey Pepperoni Boss, Little Italy, and Bacon Kingpin.

To support the rollout, the company has established Coca-Cola as its new drinks partner in the ANZ region. Marketing efforts include street activations in Sydney, such as a custom-wrapped New York-style taxi, and a New York-inspired ‘Block Party’ on 24 September. This public event, held in partnership with Coca-Cola and Foot Locker, will feature DJs and giveaways.

## Timeline

### 2026-09-21: Domino’s Australia relaunches 16-inch New Yorker pizza range

Domino’s Australia has relaunched its 16-inch New Yorker pizza range nationwide, supported by a Sydney-based marketing campaign featuring a New York-style taxi and a public block party.

5 sources. https://clstr.news/cluster/dominos-australia-relaunches-16-inch-new-yorker-pizza-range

### 2026-09-13: Domino's launches new brand platform and New Yorker pizza range

Domino's Australia has launched a new brand platform and a 16-inch ‘New Yorker’ pizza range, alongside a new beverage partnership with Coca-Cola across Australia and New Zealand.

3 sources. https://clstr.news/cluster/dominos-launches-new-brand-platform-and-new-yorker-pizza-range

---
Cite as: Domino’s Australia brand relaunch and product expansion. CLSTR, https://clstr.news/situations/dominos-australia-brand-relaunch-and-product-expansion