# Don Quijote retail operations and expansion

> Live situation record from CLSTR: https://clstr.news/situations/don-quijote-retail-operations-and-expansion
> Updated: 2026-08-25T02:46:51.000Z. Sources: 2. Developments: 2.

The discount retailer Don Quijote has been highlighted for its business model and continued regional expansion in Japan.

Media coverage on Nippon TV explored the company’s growth from a small 1978 shop to a massive chain of 548 locations. The program examined its unique procurement strategies, private brand products, and the distinctive in-store atmosphere created by ‘pop writers’ who design hand-written signage.

In terms of physical expansion, the retailer announced the opening of a new 2,172-square-meter facility in Okayama City’s Higashi Ward, scheduled for September 15, 2026. This location marks the company’s first new store in Okayama Prefecture in approximately 10 years. The new store will feature specialized sections for cosmetics and protein, alongside local cultural integrations such as a ‘Donpen’ mascot design inspired by Momotaro and merchandise featuring Okayama dialects.

## Timeline

### 2026-08-25: Don Quijote to open new Okayama Nishi-Daiji store in September

Don Quijote is set to open its Okayama Nishi-Daiji store on September 15, 2026, marking the retailer's first expansion in Okayama Prefecture in about 10 years.

2 sources. https://clstr.news/cluster/don-quijote-to-open-new-okayama-nishi-daiji-store-in-september

### 2026-08-14: Don Quijote featured on Nippon TV variety show ‘Sakusaku Himu Himu’

Nippon TV's ‘Sakusaku Himu Himu’ explores the unique business model and products of discount retailer Don Quijote, featuring guests Daisuke Sakuma and Tsuyoshi Domoto.

2 sources. https://clstr.news/cluster/don-quijote-featured-on-nippon-tv-variety-show-sakusaku-himu-himu

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Cite as: Don Quijote retail operations and expansion. CLSTR, https://clstr.news/situations/don-quijote-retail-operations-and-expansion