# Dwayne Johnson and Under Armour partnership end

> Live situation record from CLSTR: https://clstr.news/situations/dwayne-johnson-and-under-armour-partnership-end
> Updated: 2026-08-16T20:33:02.000Z. Sources: 10. Developments: 2.

Dwayne Johnson and Under Armour are concluding their decade-long business partnership, which began around 2016 or 2017. The collaboration focused on the Project Rock line of performance apparel, footwear, and accessories.

Under Armour described the split as a “natural conclusion” as the company undergoes restructuring to focus on its core business and a more unified training category. The company will continue to distribute existing Project Rock inventory through October 2026.

Dwayne Johnson and his business partner, Dany Garcia, retain full ownership of the Project Rock trademark. Johnson is expected to seek a new manufacturing partner to continue the brand line in its next phase.

## Timeline

### 2026-08-16: Dwayne Johnson and Under Armour end decade-long partnership

Dwayne Johnson and Under Armour are ending their 10-year partnership. Johnson will retain full ownership of his Project Rock brand and is expected to seek new manufacturing partners.

2 sources. https://clstr.news/cluster/dwayne-johnson-and-under-armour-end-decade-long-partnership

### 2026-08-14: Dwayne Johnson ends decade-long partnership with Under Armour

Dwayne Johnson and Under Armour are ending their decade-long partnership. Johnson and Dany Garcia will retain the Project Rock trademark and seek a new manufacturing partner.

8 sources. https://clstr.news/cluster/dwayne-johnson-ends-decade-long-partnership-with-under-armour

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Cite as: Dwayne Johnson and Under Armour partnership end. CLSTR, https://clstr.news/situations/dwayne-johnson-and-under-armour-partnership-end