# East African Community tourism development

> Live situation record from CLSTR: https://clstr.news/situations/east-african-community-tourism-development
> Updated: 2026-10-25T00:00:00.000Z. Sources: 9. Developments: 2.

The East African Community (EAC) has adopted a ten-year tourism marketing strategy for 2027–2036, utilizing the brand ‘Visit East Africa: Feel the Vibe.’ The framework focuses on regional unity, transboundary conservation in areas such as Mount Elgon and Virunga, and the implementation of a Single Tourist Visa to facilitate travel across member states.

Individual nations are pursuing complementary diversification efforts. Uganda has engaged with Central European tour operators in Poland to promote wildlife and cultural heritage while seeking investment for infrastructure. In Kenya, officials are advocating for increased investment in community-based tourism and cultural festivals, such as the Maralal International Camel Derby, to expand the sector beyond traditional wildlife safaris.

## Timeline

### 2026-10-25: East African nations seek to diversify tourism sectors

Uganda is targeting Polish investors and tourists through international workshops, while Kenya seeks to diversify its tourism beyond wildlife safaris by promoting cultural and community-based experiences.

8 sources. https://clstr.news/cluster/east-african-nations-seek-to-diversify-tourism-sectors

### 2026-10-16: East African Community adopts ten-year tourism marketing strategy

EAC ministers adopted a ten-year tourism strategy to brand East Africa as a single destination, while ATTA urged Kenya to prioritize tourism investment and infrastructure to boost economic growth.

2 sources. https://clstr.news/cluster/east-african-community-adopts-ten-year-tourism-marketing-strategy

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Cite as: East African Community tourism development. CLSTR, https://clstr.news/situations/east-african-community-tourism-development