# Ecuadorian flower industry development

> Developing situation record from CLSTR: https://clstr.news/situations/ecuadorian-flower-industry-development
> Updated: 2026-10-11T19:37:59.000Z. Sources: 4. Developments: 2.

The Ecuadorian flower industry recently held the Expoflor trade fair in Quito, which featured 130 exhibitors from 73 countries. The event provided a platform for growers, breeders, and logistics companies to showcase innovations in rose varieties and discuss market trends.

Following the conclusion of the expo, the industry has shifted focus toward technical preparations for the 2027 Valentine’s Day campaign. Producers are utilizing specific techniques, such as ‘pinche de flor’, to regulate crop development. 

Ecuador currently stands as the world’s third-largest flower exporter, with roses comprising 76% of its floral exports. The sector recorded approximately USD 1.045 billion in exports in 2025 and saw a 5.41% increase in tonnage during the 2026 season. Looking forward, the industry anticipates growth supported by the elimination of certain surcharges in the United States and potential tariff reductions through agreements with Canada.

## Timeline

### 2026-10-11: Ecuadorian flower industry prepares for 2027 season after Expo Flor 2026

Ecuador's flower industry is preparing for the 2027 Valentine's Day season following the successful Expo Flor Ecuador 2026, which drew participants from 73 countries to Quito.

2 sources. https://clstr.news/cluster/ecuadorian-flower-industry-prepares-for-2027-season-after-expo-flor-2026

### 2026-10-05: Ecuadorian rose industry gathers for Expoflor in Quito

Ecuador's flower industry is hosting Expoflor in Quito to showcase new rose varieties and address rising costs and international competition through innovation and trade.

2 sources. https://clstr.news/cluster/ecuadorian-rose-industry-gathers-for-expoflor-in-quito

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Cite as: Ecuadorian flower industry development. CLSTR, https://clstr.news/situations/ecuadorian-flower-industry-development