# eMAG Genius loyalty program restructuring

> Live situation record from CLSTR: https://clstr.news/situations/emag-genius-loyalty-program-restructuring
> Updated: 2026-10-03T12:31:13.000Z. Sources: 5. Developments: 2.

eMAG is restructuring its Genius loyalty program in Romania into a three-tier subscription model consisting of Light, Premium, and Elite levels. The restructuring includes a transition from Wolt to Glovo for food delivery benefits.

The Light tier offers limited delivery and exclusive deals, while the Premium tier provides unlimited eMAG deliveries and five free Glovo deliveries per month. The highest tier, Elite, is designed to include unlimited deliveries for both eMAG and Glovo, along with digital perks such as Apple TV and potentially HBO Max.

Under the partnership with Glovo, Premium and Elite subscribers can access benefits across a network of over 5,000 restaurants and stores in more than 60 Romanian cities, including discounts on operational fees.

## Timeline

### 2026-10-03: eMAG expands subscription services with Glovo partnership and Elite tier

eMAG is launching the Genius Elite subscription tier in Romania, featuring a strategic partnership with Glovo for free deliveries and including video streaming services like Apple TV.

3 sources. https://clstr.news/cluster/emag-expands-subscription-services-with-glovo-partnership-and-elite-tier

### 2026-09-15: eMAG restructures Genius loyalty program into three subscription tiers

eMAG is updating its Genius subscription service, introducing Light, Premium, and Elite tiers with new integrations including Glovo and Apple TV, while replacing Wolt services.

2 sources. https://clstr.news/cluster/emag-restructures-genius-loyalty-program-into-three-subscription-tiers

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Cite as: eMAG Genius loyalty program restructuring. CLSTR, https://clstr.news/situations/emag-genius-loyalty-program-restructuring