# Entre Ríos provincial branding campaign

> Live situation record from CLSTR: https://clstr.news/situations/entre-ros-provincial-branding-campaign
> Updated: 2026-09-21T12:51:40.000Z. Sources: 5. Developments: 2.

The government of Entre Ríos has initiated a participatory campaign titled ‘La Frase que Falta’ (The Missing Phrase) to develop a slogan for the new ‘Marca Entre Ríos’ (Entre Ríos Brand). 

The project aims to foster a shared sense of identity by inviting residents to contribute their memories, perspectives, and feelings about the province through an anonymous digital platform. This collaborative effort involves multiple government secretariats, including Communication and Press, Modernization, Science, Technology and Innovation, Citizen Participation and Attention, and Culture, working alongside the Entre Ríos Tourism Mixed Entity (Emturer). 

The process is structured in stages, beginning with the collection of diverse public expressions, which will then lead to a subsequent phase to select the final phrase.

## Timeline

### 2026-09-21: Entre Ríos launches participatory campaign for new provincial brand

Entre Ríos has launched a digital campaign for citizens to help define its new provincial brand, while Buenos Aires prepares various gastronomic festivals to celebrate local culinary traditions.

2 sources. https://clstr.news/cluster/entre-ros-launches-participatory-campaign-for-new-provincial-brand-1

### 2026-09-18: Entre Ríos launches participatory campaign for new provincial brand

The Entre Ríos government has launched ‘La Frase que Falta,’ a public campaign inviting citizens to collectively create a slogan for the province's new brand.

3 sources. https://clstr.news/cluster/entre-ros-launches-participatory-campaign-for-new-provincial-brand

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Cite as: Entre Ríos provincial branding campaign. CLSTR, https://clstr.news/situations/entre-ros-provincial-branding-campaign