# European automotive market depreciation and popularity

> Live situation record from CLSTR: https://clstr.news/situations/european-automotive-market-depreciation-and-popularity
> Updated: 2026-09-06T11:55:23.000Z. Sources: 6. Developments: 3.

Reports on the European automotive market highlight significant trends in vehicle depreciation and brand popularity. In Finland, new passenger cars lose an average of 60 percent of their value over ten years, with the most substantial drop occurring in the first three years. While gasoline-powered vehicles show stable value retention, the industry is simultaneously pivoting toward premium electric SUVs featuring advanced 800-volt architectures and rapid charging capabilities.

Broader European data indicates high depreciation rates for specific models and electric vehicles. In Hungary, the Nissan Micra shows the highest value loss at 72 percent over five years, while the Jaguar I-Pace leads electric vehicle depreciation at approximately 73.1 percent. Regarding market dominance, Toyota has emerged as the leading brand across 34 European countries during the first half of 2026, with the Toyota Yaris Cross frequently ranking as the top-selling model. Skoda and Dacia also maintain strong regional positions.

Recent shifts in the luxury segment further illustrate these value fluctuations. In Switzerland and France, a used Audi RS 6 Avant has seen a 51 percent depreciation, dropping from €151,598 to €74,900 due to high mileage, heavy taxation, and “declining consumer interest in large internal combustion engines.” Concurrently, Mercedes is expanding its electric offerings with the all-electric CLA Shooting Brake. This model utilizes an 800V architecture and offers an announced range of up to 768 km.

## Timeline

### 2026-09-06: Audi and Mercedes highlight shifts in luxury automotive markets

Luxury car trends show significant depreciation for high-performance combustion models like the Audi RS 6, while Mercedes introduces the all-electric CLA Shooting Brake with a 768 km range.

2 sources. https://clstr.news/cluster/audi-and-mercedes-highlight-shifts-in-luxury-automotive-markets

### 2026-08-24: European automotive market trends show high depreciation and shifting brand popularity

European automotive reports highlight significant depreciation for models like the Nissan Micra and Jaguar I-Pace, while Toyota emerges as the leading brand in sales popularity across 34 countries.

2 sources. https://clstr.news/cluster/european-automotive-market-trends-show-high-depreciation-and-shifting-brand-popularity

### 2026-08-23: European automotive trends: car depreciation in Finland and premium EV developments

New cars in Finland lose about 60% of their value over ten years, while European manufacturers advance the premium EV market with high-performance electric SUVs from Audi, BMW, Mercedes-Benz, and Volvo.

2 sources. https://clstr.news/cluster/european-automotive-trends-car-depreciation-in-finland-and-premium-ev-developments

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Cite as: European automotive market depreciation and popularity. CLSTR, https://clstr.news/situations/european-automotive-market-depreciation-and-popularity