# European coffee market consumer and trade trends > Live situation record from CLSTR: https://clstr.news/situations/european-coffee-market-consumer-and-trade-trends > Updated: 2026-09-30T08:33:25.000Z. Sources: 8. Developments: 2. The European coffee market is experiencing shifts in consumer preferences and trade dynamics. In Hungary, there is a growing demand for specialty and whole bean varieties, with sales of coffee for home preparation increasing by 21 percent. Specifically, whole bean coffee demand rose by 57 percent, and products from domestic roasters grew by 53 percent. In response, retailers have begun launching specialty products, such as single-origin Ethiopian capsules. Across the European Union, coffee import values reached 18.7 billion euros in 2025, with Brazil serving as the primary supplier. While capsule coffee remains a dominant segment, there is an increasing trend toward decaffeinated options as consumers seek to protect sleep quality. Additionally, efforts are being made to preserve traditional coffee house culture in cities like Vienna through literary initiatives designed to counter economic pressures and changing habits. ## Timeline ### 2026-09-30: Coffee industry sees rising EU imports and shifting consumer trends Global coffee trends show rising EU import values, a push to revitalize Vienna's coffee house culture, and increased demand for decaffeinated products as consumers prioritize sleep. 6 sources. https://clstr.news/cluster/germany-central-to-european-coffee-economy-study-shows ### 2026-09-12: Hungarian coffee consumption shifts toward specialty and whole bean varieties Hungarian consumers are increasingly choosing specialty and whole bean coffees, with domestic roaster sales up 53 percent, according to recent market data. 2 sources. https://clstr.news/cluster/hungarian-coffee-consumption-shifts-toward-specialty-and-whole-bean-varieties --- Cite as: European coffee market consumer and trade trends. CLSTR, https://clstr.news/situations/european-coffee-market-consumer-and-trade-trends