# European PC market pricing and sales trends

> Live situation record from CLSTR: https://clstr.news/situations/european-pc-market-pricing-and-sales-trends
> Updated: 2026-09-08T05:10:24.000Z. Sources: 8. Developments: 2.

The European PC market is experiencing a decline in unit sales driven by rising component costs, specifically for memory and storage. While total revenue saw an 11 percent increase in the second quarter of 2026 due to higher average selling prices, the actual volume of units sold decreased by 1.3 percent.

Supply tensions remain high as supplier inventories reach historic lows. DRAM contract prices are projected to rise between 13% and 18% in the third quarter. This price growth is being tempered by the limited ability of PC and smartphone customers to absorb further increases, leading to a shift in demand toward lower-capacity components.

Market analysts forecast significant declines in hardware shipments for the remainder of the year. In Europe, mobile computer shipments are expected to drop by 6.4 percent in the third quarter and 20.2 percent in the fourth quarter. Desktop PC sales are projected to face even steeper declines, with potential drops of approximately 20 percent in the third quarter and nearly 30 percent in the fourth quarter.

## Timeline

### 2026-09-08: DRAM prices expected to rise 13% to 18% in third quarter

DRAM prices are projected to rise 13% to 18% in Q3. This continued inflation is expected to drive significant declines in European PC and laptop shipments as customers hit a price ceiling.

4 sources. https://clstr.news/cluster/dram-prices-expected-to-rise-13-to-18-in-third-quarter

### 2026-08-31: European PC market faces declining sales due to rising prices

Rising component costs are driving up PC prices in Europe, leading to projected declines in unit sales despite higher overall revenues for the market.

4 sources. https://clstr.news/cluster/european-pc-market-faces-declining-sales-due-to-rising-prices

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Cite as: European PC market pricing and sales trends. CLSTR, https://clstr.news/situations/european-pc-market-pricing-and-sales-trends