# Events at Ibirapuera Park in São Paulo > Live situation record from CLSTR: https://clstr.news/situations/events-at-ibirapuera-park-in-so-paulo > Updated: 2026-08-11T15:05:51.000Z. Sources: 11. Developments: 3. In August 2026, Ibirapuera Park in São Paulo hosts the SP2B (São Paulo Beyond Business) festival, an eight-day event founded by Rafael Lazarini. The festival focuses on the ‘new logic of entrepreneurship’ by exploring innovation within small businesses, the third sector, and large corporations. The 2026 edition opened with a session by psychotherapist Esther Perel, moderated by actress Alice Braga, regarding how artificial intelligence might lower human expectations of empathy and reciprocity. To ensure accessibility, the event provides programs such as the ‘Z-pass’ for university students and residents of peripheral areas. As the festival progresses, it integrates discussions on technology, culture, and the creative economy. The Museu Afro Brasil Emanoel Araujo is participating by hosting debates on the role of culture in building inclusive and sustainable cities, covering topics such as art, memory, and identity. Other festival highlights include the ADE SAMPA agency showcasing 36 accelerated startups at the Bienal Pavilion, a dedicated Business Area for networking, and public workshops on subjects ranging from AI-driven UX design to sustainable fashion and music production. The São Paulo municipal government is also involved, presenting initiatives related to smart cities and economic development. Additionally, the park is scheduled to host the C6 no ROCK event later in the month, featuring live performances of classic Brazilian rock albums. ## Timeline ### 2026-08-11: SP2B festival explores innovation and culture in São Paulo The inaugural SP2B festival in São Paulo's Ibirapuera Park explores the intersection of innovation, culture, and the creative economy, featuring startup showcases and debates on urban development. 2 sources. https://clstr.news/cluster/sp2b-festival-explores-innovation-and-culture-in-so-paulo ### 2026-08-09: SP2B festival launches at Ibirapuera Park in São Paulo The SP2B festival has opened at São Paulo's Ibirapuera Park, featuring innovation, entrepreneurship, and discussions on the impact of AI on human connection. 3 sources. https://clstr.news/cluster/sp2b-festival-launches-at-ibirapuera-park-in-so-paulo ### 2026-08-06: São Paulo’s Ibirapuera Park hosts two free music festivals in August 2026 Ibirapuera Park in São Paulo will host the free SP2B Festival (9‑16 Aug) and the C6 no ROCK festival (22‑23 Aug), showcasing artists like BaianaSystem, Criolo and classic‑rock acts including Legião Urbana and O 6 sources. https://clstr.news/cluster/so-paulos-ibirapuera-park-hosts-two-free-music-festivals-in-august-2026 --- Cite as: Events at Ibirapuera Park in São Paulo. CLSTR, https://clstr.news/situations/events-at-ibirapuera-park-in-so-paulo