# UK football gambling sponsorship limits > Live situation record from CLSTR: https://clstr.news/situations/everton-sponsorship-and-uk-gambling-regulation > Updated: 2026-08-07T10:43:27.000Z. Sources: 15. Developments: 5. In late June 2026 Everton swapped crypto‑casino Stake for UK broker CMC Markets, which became the club’s front‑of‑shirt sponsor for the men’s, women’s and U‑21 sides. The new kit, produced by Castore, features CMC branding and supports a community‑focused financial‑literacy programme in the Liverpool City Region; the deal is reported to be more valuable than the previous arrangement. The Department for Culture, Media and Sport (DCMS) launched an eight‑week public consultation in July 2026, seeking to prohibit physical sponsorships by gambling operators without a UK Gambling Commission licence. The proposal, aimed at implementation in August 2027 (or phased to 2028), would ban kit logos, stadium billboards and venue naming rights while leaving online ads untouched. Entain warned that unlicensed operators account for roughly half of gambling advertising spend and that their presence on club kits “cannibalises the regulated market.” On 29 July 2026 the Premier League confirmed that, from the 2026‑27 season, no top‑flight club may display a betting or online casino firm as the principal front‑of‑shirt sponsor. Existing contracts run to the end of 2025‑26; sponsors may remain on sleeves, stadium boards and digital platforms. The ban creates an estimated £80‑100 million revenue gap, which clubs are filling with fintech and technology partners: Crystal Palace with AI‑software firm Temporal, Everton with CMC Markets (≈£30 million over three years), Brentford with job‑search platform Indeed and Bournemouth with health‑insurance provider Vitality. Regulators have warned clubs to ensure new sponsors meet FCA‑regulated financial‑services standards. ## Claims - From the 2026‑27 season no Premier League club may display a betting or casino online sponsor as the primary front‑of‑shirt sponsor. (corroborated by 3 sources) - The ban was agreed in 2023, giving clubs until the end of the 2025‑26 season to fulfil existing sponsorship contracts. (corroborated by 2 sources) - In 2025, 11 of the 20 Premier League clubs had betting companies as their primary shirt sponsor. (corroborated by 2 sources) - Betting sponsor logos may still appear on sleeves, stadium advertising boards and clubs' digital platforms. (corroborated by 2 sources) - For the 2026‑27 season the most represented front‑of‑shirt sponsor sector will be financial services, with five clubs. (corroborated by 2 sources) - Airlines will sponsor three clubs, while technology and food companies will each sponsor two clubs in 2026‑27. (corroborated by 2 sources) - The Premier League is the first major UK sports league to adopt a ban on betting sponsors from the front of shirts. (corroborated by 2 sources) ## Timeline ### 2026-08-07: Premier League Ends Front‑Shirt Gambling Sponsorships, Fintech Firms Take Over Starting in 2026‑27 the Premier League bans front‑shirt gambling ads; clubs replace them with fintech and tech sponsors like Temporal and CMC Markets, addressing an £80‑100 m revenue gap. 5 sources. https://clstr.news/cluster/premier-league-clubs-swap-gambling-logos-for-fintech-sponsorships ### 2026-07-29: Premier League bans betting sponsors from front of shirts starting 2026 season The Premier League will bar betting firms from front‑shirt sponsorships starting 2026‑27, keeping ads only on sleeves and stadiums, shifting front‑of‑shirt sponsors to finance, airlines and other sectors. 3 sources. https://clstr.news/cluster/premier-league-bans-betting-sponsors-from-front-of-shirts-starting-2026 ### 2026-07-16: UK Government Moves to Ban Unlicensed Gambling Sponsorships in Sport The UK government’s consultation seeks to ban unlicensed gambling sponsorships on sports kits by August 2027, a move backed by Entain that could affect about 40% of Premier League clubs. 2 sources. https://clstr.news/cluster/uk-government-moves-to-ban-unlicensed-gambling-sponsorships-in-sport ### 2026-07-12: UK moves to ban unlicensed casino sponsorship after Everton signs Stake.com sleeve deal UK officials plan a crackdown on unlicensed casino sponsorship after Everton’s sleeve deal with Stake.com, spurring industry warnings and a pending DCMS consultation. 2 sources. https://clstr.news/cluster/uk-moves-to-ban-unlicensed-casino-sponsorship-after-everton-signs-stakecom-sleeve-deal ### 2026-06-30: Everton names CMC Markets front‑shirt sponsor and launches 2026/27 home kit Everton signed CMC Markets as its new front‑of‑shirt sponsor, replacing Stake, and introduced the 2026/27 home kit featuring the CMC branding. 2 sources. https://clstr.news/cluster/everton-names-cmc-markets-frontshirt-sponsor-and-launches-202627-home-kit --- Cite as: UK football gambling sponsorship limits. CLSTR, https://clstr.news/situations/everton-sponsorship-and-uk-gambling-regulation