# Eyebrow grooming and cosmetic trends

> Live situation record from CLSTR: https://clstr.news/situations/eyebrow-grooming-and-cosmetic-trends
> Updated: 2026-08-23T19:37:24.000Z. Sources: 7. Developments: 2.

Eyebrow grooming trends are shifting toward natural growth and accessible self-care. Experts recommend managing hair removal habits and maintaining specific diets rich in proteins, iron, and zinc to support follicle metabolism and avoid invasive procedures.

In the retail market, Mercadona’s Deliplus brand has expanded its presence in Spain and Portugal with affordable products. Following the success of its eyebrow fixing gel, the company introduced an eyebrow mascara in Portugal priced at €4.25. This new product aims to combine filling and fixing in one application, offering light brown, dark brown, and transparent options to achieve grooming and lamination effects.

## Timeline

### 2026-08-23: Mercadona introduces affordable Deliplus eyebrow mascara

Mercadona launches an affordable Deliplus eyebrow mascara in Portugal, amid growing beauty trends favoring natural eyebrow shapes and home maintenance.

2 sources. https://clstr.news/cluster/mercadona-introduces-affordable-deliplus-eyebrow-mascara

### 2026-08-20: Eyebrow grooming trends focus on natural growth and affordable cosmetics

Beauty trends highlight natural eyebrow growth through nutrition and hair removal management, alongside the popularity of Mercadona’s affordable Deliplus eyebrow gels in Iberia.

6 sources. https://clstr.news/cluster/eyebrow-grooming-trends-focus-on-natural-growth-and-affordable-cosmetics

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Cite as: Eyebrow grooming and cosmetic trends. CLSTR, https://clstr.news/situations/eyebrow-grooming-and-cosmetic-trends