# Eyelash and false lash consumer trends > Live situation record from CLSTR: https://clstr.news/situations/eyelash-and-false-lash-consumer-trends > Updated: 2026-10-20T06:26:00.000Z. Sources: 9. Developments: 7. Consumer interest continues to grow in various artificial eyelash options, ranging from natural styles to dramatic looks. Recent evaluations of 41 different products identified top performers such as Obeyalash False Eyelashes for their value and natural appearance, and Eylure Fluttery Light No. 117 for its wispy style and ease of application. Press-on lashes, including options from Ardell, have emerged as a popular alternative to traditional mascara and permanent extensions, offering a faster application process without the need for separate glue. Alongside lash enhancements, specialized mascaras are gaining popularity. The Artdeco Amazing Effect Mascara utilizes a mini-brush applicator for a clump-free effect, while the Maybelline New York Lash Sensational Mascara in ‘Very Black’ is a bestseller noted for its curved silicone brush. In the drugstore sector, Maybelline New York Sky High Tubes Very Black has emerged as a top performer due to its tubing formula, which allows for easy removal with warm water. Other highly-rated options include Maybelline New York Colossal for volume and L’Oréal Paris PRO XXL Volume + Lift. Recent market developments show a trend toward multitasking products, such as the M. Asam Grow & Tint Mascara. This 3-in-1 product combines immediate length and definition with a tinting effect and long-term lash serum benefits to support growth. Additionally, professional-grade tools like the Kevyn Aucoin Eyelash Curler have been identified as top performers by sources including F.A.Z. and Vogue, noted for its large opening and soft silicone pad that creates a natural curve. ## Timeline ### 2026-10-20: Beauty products and mascara trends in German drugstores New beauty products like M. Asam's 3-in-1 mascara combine tinting with serum benefits, while Maybelline and L’Oréal remain top-rated consumer favorites in German drugstores. 3 sources. https://clstr.news/cluster/beauty-products-and-mascara-trends-in-german-drugstores ### 2026-10-14: Beauty products: New 3-in-1 mascara and top-rated eyelash curlers New beauty trends feature M. Asam’s 3-in-1 Grow & Tint Mascara, which combines serum and tinting, and the Kevyn Aucoin Eyelash Curler, rated as a top professional tool. 3 sources. https://clstr.news/cluster/beauty-products-new-3-in-1-mascara-and-top-rated-eyelash-curlers ### 2026-10-11: Beauty products: New multitasking mascara and top-rated drugstore options New cosmetic products include M. Asam’s 3-in-1 growth and tinting mascara, alongside top-rated drugstore options from Maybelline and L’Oréal Paris. 2 sources. https://clstr.news/cluster/beauty-products-new-multitasking-mascara-and-top-rated-drugstore-options ### 2026-10-07: Beauty trends highlight affordable eyelash enhancement products Beauty trends highlight Maybelline mascara and Ardell press-on lashes as effective, affordable ways to achieve voluminous eyelashes, available at retailers like Rossmann and dm. 2 sources. https://clstr.news/cluster/beauty-trends-highlight-affordable-eyelash-enhancement-products ### 2026-10-04: Beauty trends highlight press-on lashes and specialized mascaras Beauty trends highlight press-on lashes for easy volume and specialized mascaras, like Artdeco's mini-brush version, to enhance eyelashes without clumping. 2 sources. https://clstr.news/cluster/beauty-trends-highlight-press-on-lashes-and-specialized-mascaras ### 2026-09-22: False eyelashes and press-on trends gain popularity New tests and beauty trends highlight the rising popularity of various false eyelashes, including natural-looking sets and easy-to-apply press-on lashes available in major drugstores. 2 sources. https://clstr.news/cluster/false-eyelashes-and-press-on-trends-gain-popularity ### 2026-09-19: Ghost lashes trend embraces minimalist, natural eye makeup The ‘ghost lashes’ trend is redefining minimalist beauty by favoring natural, bare lashes and ethereal skin over traditional heavy mascara and high-glam looks. 3 sources. https://clstr.news/cluster/ghost-lashes-trend-embraces-minimalist-natural-eye-makeup --- Cite as: Eyelash and false lash consumer trends. CLSTR, https://clstr.news/situations/eyelash-and-false-lash-consumer-trends