# FamilyMart 45th anniversary promotions in Japan > Developing situation record from CLSTR: https://clstr.news/situations/familymart-45th-anniversary-promotions-in-japan > Updated: 2026-10-29T01:00:00.000Z. Sources: 7. Developments: 2. FamilyMart has initiated a series of promotional campaigns in Japan to celebrate its 45th anniversary and support cashless lifestyles through its FamiPay app. Initially, the company launched a monthly reward campaign for customers purchasing specific POSA cards, smartphone prepaid services, and Apple Account charges. This program offers a 1.5% reward in limited-time FamilyMart points, which can be combined with existing Friday promotions to reach a total reward of up to 11.5%. Following this, the company announced the ‘45th Anniversary FamiPay Grand Thanksgiving’ festival, scheduled to run across approximately 16,500 stores from November 1 to November 11. This festival includes an in-app game on November 11 where customers spending 111 yen or more can win points equivalent to their purchase amount. Other features of the festival include 100-yen discount coupons for various daily items and a lottery for product assortments valued at up to 1.11 million yen. ## Timeline ### 2026-10-29: FamilyMart announces 45th anniversary promotion in Japan FamilyMart is celebrating its 45th anniversary with a promotion in Japan, featuring a November 11 event where customers can win points equal to their purchase amount. 4 sources. https://clstr.news/cluster/familymart-announces-45th-anniversary-promotion-in-japan ### 2026-10-20: FamilyMart launches monthly FamiPay reward campaign for POSA cards FamilyMart is launching a monthly campaign offering 1.5% in points for POSA card and prepaid purchases made via FamiPay between the 25th and the 3rd of each month. 3 sources. https://clstr.news/cluster/familymart-launches-monthly-famipay-reward-campaign-for-posa-cards --- Cite as: FamilyMart 45th anniversary promotions in Japan. CLSTR, https://clstr.news/situations/familymart-45th-anniversary-promotions-in-japan