# FamilyMart Pokémon Frenda promotional campaign

> Live situation record from CLSTR: https://clstr.news/situations/familymart-pokmon-frenda-promotional-campaign
> Updated: 2026-08-11T00:40:51.000Z. Sources: 3. Developments: 2.

FamilyMart is conducting a nationwide promotional campaign in Japan for the kids’ amusement machine Pokémon Frenda. The promotion allows customers to obtain exclusive ‘Special Frenda Picks’ by purchasing specific food items, which can then be used in the game to unlock certain Pokémon.

The campaign is structured in two distinct phases. The first phase, running from August 11 to August 24, offers a pick featuring Mega Rayquaza to customers who purchase two designated refrigerated sweets. The second phase, running from August 25 to September 7, offers a pick featuring Pikachu and Zeraora to customers who purchase three items from the bakery category. The promotion is available at approximately 16,400 FamilyMart locations across Japan while supplies last.

## Timeline

### 2026-08-11: FamilyMart launches Pokémon Frenda promotional campaign

FamilyMart Japan is running a Pokémon Frenda campaign where customers can earn exclusive Special Frenda Picks, including Mega Rayquaza and Pikachu & Zeraora, by purchasing sweets or bread.

2 sources. https://clstr.news/cluster/familymart-launches-pokmon-frenda-promotional-campaign

### 2026-08-07: FamilyMart launches Japan-wide Pokemon Frenda campaign with exclusive Mega Rayquaza and Pikachu‑Zeraora picks

FamilyMart Japan's Pokemon Frenda promotion (11 Aug‑7 Sep 2026) gives Mega Rayquaza or Pikachu‑Zeraora picks for buying sweets or bread, usable in the arcade game.

2 sources. https://clstr.news/cluster/familymart-launches-japan-wide-pokemon-frenda-campaign-with-exclusive-mega-rayquaza-and-pikachuzerao

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Cite as: FamilyMart Pokémon Frenda promotional campaign. CLSTR, https://clstr.news/situations/familymart-pokmon-frenda-promotional-campaign