# FAWCAR expands into Italy and the Philippines

> Live situation record from CLSTR: https://clstr.news/situations/fawcar-entry-into-italian-automotive-market
> Updated: 2026-10-26T13:48:55.000Z. Sources: 22. Developments: 4.

Chinese automaker FAWCAR has expanded its global presence by officially entering both the Italian and Philippine markets.

In Italy, following a launch event in Milan, the company introduced five SUV models under two brands: BESTUNE, which provides internal combustion engine vehicles such as the B70S, T77, and T90, and JOYEE, which focuses on new energy mobility with the S04 battery-electric vehicle and the S08 plug-in hybrid. Prices for the Italian lineup range from €26,998 to €38,998. Distribution is managed by China Car Company, while strategic partner BENTU-CHINACAR aims to establish a nationwide network of 130 sales outlets and 180 service outlets by 2028.

Simultaneously, FAWCAR debuted its JOYEE brand in the Philippines at the World Trade Center Metro Manila. The Philippine launch featured three models: the S04 electric SUV, the S08 hybrid SUV, and the N09 flagship coupe. These vehicles, priced between ₱1,188,000 and ₱1,968,000, have been optimized for local conditions including heavy rainfall and high temperatures.

## Timeline

### 2026-10-26: Chinese automakers GAC and FAWCAR expand into Italy

Automakers GAC and FAWCAR have entered the Italian market, launching electric and hybrid SUV and hatchback models as part of broader European expansion strategies.

2 sources. https://clstr.news/cluster/chinese-automakers-gac-and-fawcar-expand-into-italy

### 2026-10-24: FAWCAR expands global presence with launches in Italy and the Philippines

FAWCAR has expanded its international footprint by launching five SUV models in Italy and introducing its JOYEE new-energy brand with three models in the Philippines.

5 sources. https://clstr.news/cluster/fawcar-expands-global-presence-with-launches-in-italy-and-the-philippines

### 2026-10-20: FAWCAR debuts in Italy with five SUV models

Chinese automaker FAWCAR has launched in Italy, debuting five SUV models under the BESTUNE and JOYEE brands in Milan.

9 sources. https://clstr.news/cluster/fawcar-debuts-in-italy-with-five-suv-models

### 2026-10-17: FAWCAR to launch five-SUV lineup in Milan to enter Italian market

FAWCAR will launch its Italian market presence in Milan on October 20, debuting five SUVs featuring ICE, battery-electric, and plug-in hybrid powertrains.

7 sources. https://clstr.news/cluster/fawcar-to-launch-five-suv-lineup-in-milan-to-enter-italian-market

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Cite as: FAWCAR expands into Italy and the Philippines. CLSTR, https://clstr.news/situations/fawcar-entry-into-italian-automotive-market