# Financial challenges of international touring for Ghanaian-G > Live situation record from CLSTR: https://clstr.news/situations/financial-challenges-of-international-touring-for-ghanaian-g > Updated: 2026-08-29T04:51:19.000Z. Sources: 5. Developments: 2. Following Stonebwoy’s Bhim Fest concert at London’s OVO Arena Wembley in mid-August 2026, discussions have emerged regarding the economic viability of international touring for Ghanaian musicians. Rapper Medikal noted that many artists face significant financial risks when staging large-scale overseas shows. He shared that his own performance at London’s O2 Indigo resulted in a personal loss, suggesting that for major artists, these events often serve to build brand recognition and global visibility rather than to generate immediate profit. In response to these challenges, Rodney Kofi Kyei, CEO of Crux Global, urged artists to continue international touring despite high production and promotional costs. Kyei proposed a strategic expansion model, advising artists to build momentum through local and regional African markets before using the Ghanaian diaspora as a gateway to global audiences. ## Timeline ### 2026-08-29: Ghanaian artists urged to tour internationally despite high costs Crux Global CEO Rodney Kofi Kyei advises Ghanaian artists to pursue international tours despite high costs to build global fanbases and leverage the diaspora for wider reach. 2 sources. https://clstr.news/cluster/ghanaian-artists-urged-to-tour-internationally-despite-high-costs ### 2026-08-25: Medikal highlights financial risks for Ghanaian artists staging overseas concerts Ghanaian rapper Medikal explains that many local artists face financial losses when staging international concerts, prioritizing global visibility and music promotion over immediate profit. 3 sources. https://clstr.news/cluster/medikal-highlights-financial-risks-for-ghanaian-artists-staging-overseas-concerts --- Cite as: Financial challenges of international touring for Ghanaian-G. CLSTR, https://clstr.news/situations/financial-challenges-of-international-touring-for-ghanaian-g