# Financial performance of Polish YouTube-based media

> Live situation record from CLSTR: https://clstr.news/situations/financial-performance-of-polish-youtube-based-media
> Updated: 2026-08-16T04:19:06.000Z. Sources: 3. Developments: 2.

Polish media companies involved in YouTube-based content production reported significant financial growth for the 2025 fiscal year.

Video Brothers reported a net profit of 3.24 million zł, a 31.7% increase from the previous year, driven largely by rising YouTube AdSense earnings and licensed content sales. However, the company noted a 55% drop in the value of influencer-led campaigns due to market fragmentation.

Similarly, Kanał Zero reported a 75.9% year-over-year increase in profit, reaching 5.54 million PLN, with net revenues growing by 50.5% to 41.13 million PLN. This growth was supported by increases in YouTube advertising revenue and sales of physical products such as apparel and publications. Kanał Zero identified potential risks regarding YouTube algorithm changes and recruitment challenges for new media personalities.

## Timeline

### 2026-08-16: Kanał Zero reports 50% revenue growth and 75% profit increase in 2025

Polish media company Kanał Zero reported a 50.5% increase in 2025 revenue to 41.13 million PLN and a 75.9% rise in profit, driven by YouTube advertising and product sales.

3 sources. https://clstr.news/cluster/kana-zero-reports-50-revenue-growth-and-75-profit-increase-in-2025

### 2026-07-22: Video Brothers posts 3.2 million zł net profit for 2025

Video Brothers earned a 3.24 million zł net profit in 2025, with revenue up 27 % and a dividend of 1.99 million zł slated for payout.

3 sources. https://clstr.news/cluster/polish-company-less-sa-registers-new-share-series-in-national-securities-deposit

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Cite as: Financial performance of Polish YouTube-based media. CLSTR, https://clstr.news/situations/financial-performance-of-polish-youtube-based-media