# Fitness Brasil Expo 2026 concludes in São Paulo

> Live situation record from CLSTR: https://clstr.news/situations/fitness-brasil-expo-2026
> Updated: 2026-09-02T19:20:26.000Z. Sources: 4. Developments: 3.

The 27th edition of the Fitness Brasil Expo took place from August 27 to 29 at the Transamérica Expo Center in São Paulo. As a major business hub for the Latin American fitness and wellness sector, the event featured 175 exhibitors and 120 speakers across 38,000 square meters, occupying all seven pavilions of the venue for the first time.

Technological innovation was a central theme, highlighted by companies such as ABC EVO, which showcased artificial intelligence solutions like ‘Workout AI’ for personalized training prescriptions. Other exhibitors, including Konnen Fitness, presented new cardio and strength equipment. Industry discussions also addressed market trends, including the shift toward community-based wellness and the social role of fitness centers in smaller Brazilian cities.

The event achieved record attendance with 39,478 visitors, marking a 13% increase compared to the 2025 edition. The expo also hosted approximately 3,000 congress participants. Organizers had previously projected the event could generate approximately R$ 1 billion in business, a 33% increase over the previous year.

## Timeline

### 2026-09-02: Fitness Brasil Expo 2026 sets record attendance in São Paulo

The Fitness Brasil Expo 2026 set a new attendance record in São Paulo, reaching 39,478 visitors and occupying 38,000 square meters of exhibition space.

2 sources. https://clstr.news/cluster/fitness-brasil-expo-2026-sets-record-attendance-in-so-paulo

### 2026-08-26: Fitness Brasil Expo 2026 aims for R$ 1 billion in business

The Fitness Brasil Expo 2026 in São Paulo expects 45,000 visitors and R$ 1 billion in business, highlighting AI innovations and market trends in the Latin American fitness sector.

3 sources. https://clstr.news/cluster/fitness-brasil-expo-2026-aims-for-r-1-billion-in-business

### 2026-08-13: Mr. Olympia Brasil Expo 2026 to feature diverse strength disciplines

The Mr. Olympia Brasil Expo 2026 will be held in October at Distrito Anhembi, featuring bodybuilding, strongman, and powerlifting competitions with over 1,000 athletes expected.

2 sources. https://clstr.news/cluster/mr-olympia-brasil-expo-2026-to-feature-diverse-strength-disciplines

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Cite as: Fitness Brasil Expo 2026 concludes in São Paulo. CLSTR, https://clstr.news/situations/fitness-brasil-expo-2026