# Floral festivals and industry events in Holambra

> Live situation record from CLSTR: https://clstr.news/situations/floral-festivals-and-industry-events-in-holambra
> Updated: 2026-09-10T14:26:06.000Z. Sources: 5. Developments: 2.

The city of Holambra, a central hub for the Brazilian floral industry, is hosting the 43rd edition of the Expoflora festival. The event, themed ‘Tradition and Origins: a living painting made with flowers’, features cultural activities, Dutch cuisine, and new attractions such as the 9.5-meter Beleven windmill.

In addition to the festival, the region is hosting the 32nd Veiling Market. This horticultural business event features 166 producers showcasing ornamental plants and flowers intended for the upcoming Spring, Christmas, and New Year seasons. The market serves as a platform for anticipating landscaping and retail trends, drawing inspiration from the Aalsmeer Trade Fair in the Netherlands.

## Timeline

### 2026-09-10: Holambra hosts major floral business fairs and cultural festivals

Holambra hosts major floral events, including the Veiling Market business fair for industry trends and the 43rd Expoflora festival, which celebrates Dutch heritage and botanical diversity.

2 sources. https://clstr.news/cluster/holambra-hosts-major-floral-business-fairs-and-cultural-festivals

### 2026-08-31: Holambra hosts 43rd Expoflora flower festival

Holambra is hosting the 43rd Expoflora festival from August 28 to September 27, celebrating Dutch heritage and its role as Brazil's leading flower production hub.

3 sources. https://clstr.news/cluster/holambra-hosts-43rd-expoflora-flower-festival

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Cite as: Floral festivals and industry events in Holambra. CLSTR, https://clstr.news/situations/floral-festivals-and-industry-events-in-holambra