# Food and beverage brand expansion in Japan

> Live situation record from CLSTR: https://clstr.news/situations/food-and-beverage-brand-expansion-in-japan
> Updated: 2026-10-09T07:56:29.000Z. Sources: 3. Developments: 2.

Various food and beverage brands are expanding their retail presence across Japan through new permanent locations and temporary pop-up events.

In early October, peace put Co., Ltd. announced the simultaneous launch of Neo Nice Burger and a second I’m donut？ location in Kyoto’s Teramachi district. Neo Nice Burger focuses on handcrafted burgers using local ingredients like Kyo-kabu and Sansho pepper, while I’m donut？ is introducing a “wet dough” variety. Additionally, the brand PAPAN GA PAN held a pop-up event in Yokohama.

Following these developments, new specialty offerings emerged, including the opening of Breatha Cafe in Tochigi City, which specializes in customizable caffeine levels. In the Kansai region, R Baker launched a limited-time pop-up for its Tokyo Age Dorayaki brand at Osaka’s Kyobashi Station, marking its first entry into that region as part of a broader nationwide expansion strategy.

## Timeline

### 2026-10-09: New specialty cafes and dessert brands launch in Japan

New culinary ventures launch in Japan: Breatha Cafe offers customizable caffeine levels in Tochigi, while Tokyo Age Dorayaki makes its Kansai debut with a pop-up in Osaka.

2 sources. https://clstr.news/cluster/new-specialty-cafes-and-dessert-brands-launch-in-japan

### 2026-10-05: Food brands expand presence in Kyoto and Yokohama

New food outlets are arriving in Japan, including the simultaneous launch of Neo Nice Burger and I’m donut？ in Kyoto, and a PAPAN GA PAN pop-up event at Tsukizu Hankyu in Yokohama.

2 sources. https://clstr.news/cluster/food-brands-expand-presence-in-kyoto-and-yokohama

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Cite as: Food and beverage brand expansion in Japan. CLSTR, https://clstr.news/situations/food-and-beverage-brand-expansion-in-japan