# Food service promotions in Japan

> Developing situation record from CLSTR: https://clstr.news/situations/food-service-promotions-in-japan
> Updated: 2026-11-06T00:12:15.000Z. Sources: 10. Developments: 3.

In late October 2026, various food service providers in Japan launched meat-themed promotions. Pizza Hut held a five-day campaign featuring meat-based half-and-half pizzas and limited-edition rice pizzas at reduced prices. Simultaneously, Pepper Lunch and its affiliated brands offered a one-day promotion providing a 29 percent increase in meat portions for specific menu items like Beef Pepper Rice.

By early November, promotional activities continued with different themes. Pizza Hut Japan introduced a “Year-end Household Support Size-up Special Sale,” offering medium-sized pizzas at small-pizza prices for selected varieties. Additionally, Pizza-La announced a collaboration with San-X, offering limited-edition character merchandise, such as ceramic plates and stickers, with pizza purchases.

From November 8 to November 10, 2026, Pizza Hut Japan scheduled its monthly “Hat Day” promotion. This three-day event offered select medium-sized pizzas for takeout starting at 810 yen, including varieties such as the pepperoni classic and the 3-cheese lasagna-style meat sauce pizza. The promotion also included discounted side menu items, such as bulgogi and mentaiko mayo rice pizzas, at 50 percent off.

## Timeline

### 2026-11-06: Pizza Hut Japan holds Hat Day promotion in November

Pizza Hut Japan is running its Hat Day promotion from November 8 to 10, 2026, offering medium pizzas for takeout starting at 810 yen.

2 sources. https://clstr.news/cluster/pizza-hut-japan-holds-hat-day-promotion-in-november

### 2026-11-02: Pizza chains in Japan launch promotional sales and character collaborations

Pizza Hut Japan is running a sale offering medium pizzas at small-size prices, while Pizza-La is launching a limited-edition San-X character merchandise pack.

6 sources. https://clstr.news/cluster/pizza-chains-in-japan-launch-promotional-sales-and-character-collaborations

### 2026-10-29: Food chains in Japan launch meat-themed promotions

Japanese food chains Pizza Hut and Pepper Lunch are running special meat-themed promotions, including significant discounts and increased meat portions.

4 sources. https://clstr.news/cluster/food-chains-in-japan-launch-meat-themed-promotions

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Cite as: Food service promotions in Japan. CLSTR, https://clstr.news/situations/food-service-promotions-in-japan