# Football clubs adopting vintage kit designs

> Live situation record from CLSTR: https://clstr.news/situations/football-clubs-adopting-vintage-kit-designs
> Updated: 2026-08-26T04:30:00.000Z. Sources: 3. Developments: 2.

Several Premier League and European football clubs are incorporating vintage logos and symbols into their 2026/27 kits. Clubs such as Liverpool, Leeds United, Nottingham Forest, Wigan Athletic, and Bayer Leverkusen are utilizing historical elements to connect fans to specific eras and maintain a sense of history as primary logos modernize for digital platforms. These kits are also being marketed as collectible items.

While the trend is driven by nostalgia, the launch of Liverpool’s new third kit has faced criticism. Supporters expressed frustration regarding a social media promotional video, labeling the club’s marketing efforts as ‘out of touch’ with local roots due to the use of a voiceover by actor Owen Cooper, who does not possess a Scouse accent.

## Timeline

### 2026-08-26: Premier League clubs adopt vintage logos for 2026/27 kits

Football clubs are increasingly using vintage logos on 2026/27 kits to leverage nostalgia, though Liverpool has faced fan backlash over a promotional video perceived as culturally out of touch.

3 sources. https://clstr.news/cluster/football-clubs-adopt-vintage-logos-for-new-kits

### 2026-07-31: New Balance and LOSC Lille unveil 2026‑27 away kit with historic crest

New Balance and LOSC Lille debut the 2026‑27 away kit, featuring a white design, historic 1989‑97 crest, and “10 + ANS” partnership detail.

6 sources. https://clstr.news/cluster/new-balance-and-losc-lille-unveil-202627-away-kit-with-historic-crest

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Cite as: Football clubs adopting vintage kit designs. CLSTR, https://clstr.news/situations/football-clubs-adopting-vintage-kit-designs