# French beauty industry natural product trends

> Live situation record from CLSTR: https://clstr.news/situations/french-beauty-industry-natural-product-trends
> Updated: 2026-08-18T21:21:58.000Z. Sources: 3. Developments: 2.

The French beauty sector is increasingly focusing on natural ingredients and specialized skincare formulations. 

Initial developments showed growth in facial care institutes across major cities like Paris, Lyon, and Lille, with an emphasis on personalized routines and skin diagnostics. During this period, the brand Energie Fruit released a minimalist, vegan deodorant cream that achieved a perfect 100/100 rating on the Yuka app.

Subsequent product launches from brands such as Embryolisse and Maison EviDenS de Beauté further highlight this trend toward natural origins. Embryolisse introduced the ‘Artist Secrets’ Beauty Trio, utilizing 99% natural-origin ingredients, while Maison EviDenS de Beauté launched a product centered on natural spring water and a triple collagen structure to improve skin hydration and restructuring.

## Timeline

### 2026-08-18: French beauty brands highlight natural ingredients in new product launches

French cosmetic brands Embryolisse and Maison EviDenS de Beauté are highlighting natural ingredients and specialized formulations, such as spring water and multi-use primers, in new product lines.

3 sources. https://clstr.news/cluster/french-beauty-brands-highlight-natural-ingredients-in-new-product-launches

### 2026-07-31: France's beauty scene sees facial institute growth and natural deodorant earns perfect Yuka score

French facial institutes grow in Paris, Lyon and Lille, while Energie Fruit's natural deodorant earns a perfect Yuka rating.

2 sources. https://clstr.news/cluster/frances-beauty-scene-sees-facial-institute-growth-and-natural-deodorant-earns-perfect-yuka-score

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Cite as: French beauty industry natural product trends. CLSTR, https://clstr.news/situations/french-beauty-industry-natural-product-trends