# French rugby commercial and coaching developments

> Developing situation record from CLSTR: https://clstr.news/situations/french-rugby-commercial-and-coaching-developments
> Updated: 2026-10-27T10:13:00.000Z. Sources: 2. Developments: 2.

The French Rugby Federation (FFR) has expanded its commercial partnerships ahead of the 2027 Rugby World Cup, securing five new sponsors including Louvre Hotels Group and Unilever, with contracts extending through 2028 or 2029. Adidas has also extended its role as the official kit supplier until 2036.

In club and regional rugby, Frédéric Charrier announced his departure from ASM Clermont Auvergne, effective June 2027, ending a long-term professional partnership with Christophe Urios. Meanwhile, Provence Rugby has extended the contract of rugby director Philippe Saint-André for two seasons, through 2029, following a 69% win rate with the club.

## Timeline

### 2026-10-27: Rugby coaching changes announced in France

Frédéric Charrier will leave ASM Clermont in 2027, ending a long partnership with Christophe Urios, while Provence Rugby extends Philippe Saint-André's contract until 2029.

2 sources. https://clstr.news/cluster/rugby-coaching-changes-announced-in-france

### 2026-10-01: French Rugby Federation secures new sponsors and Adidas extension

The French Rugby Federation has secured new long-term sponsorships and an extended Adidas deal, while former coach Philippe Saint-André names France a top favorite for the 2027 Rugby World Cup.

4 sources. https://clstr.news/cluster/french-rugby-federation-secures-new-sponsors-and-adidas-extension

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Cite as: French rugby commercial and coaching developments. CLSTR, https://clstr.news/situations/french-rugby-commercial-and-coaching-developments