# Freshuelva management succession

> Live situation record from CLSTR: https://clstr.news/situations/freshuelva-management-succession
> Updated: 2026-09-28T11:55:02.000Z. Sources: 4. Developments: 2.

The Board of Directors of Freshuelva, the association representing strawberry and soft fruit producers and exporters in Huelva, Spain, has announced a leadership transition. Mamen Mingorance Guisado, the current technical director, has been appointed as deputy manager and is scheduled to officially assume the role of general manager in January 2027.

Mingorance will succeed Rafael Domínguez Guillén, who is retiring after 19 years of leadership. This appointment marks a transition period intended to ensure management continuity and an orderly handover. Notably, Mingorance will be the first woman to lead the association since its founding in 1983.

## Timeline

### 2026-09-28: Freshuelva appoints Mamen Mingorance as future general manager

Mamen Mingorance Guisado has been appointed deputy manager of Freshuelva and will become its first female general manager in January 2027, succeeding retiring manager Rafael Domínguez Guillén.

2 sources. https://clstr.news/cluster/freshuelva-appoints-mamen-mingorance-as-future-general-manager

### 2026-09-24: Freshuelva appoints Mamen Mingorance Guisado as future manager

Mamen Mingorance Guisado has been named deputy manager of Freshuelva, set to become the first woman to lead the Spanish soft fruit association in January 2027.

2 sources. https://clstr.news/cluster/freshuelva-appoints-mamen-mingorance-guisado-as-future-manager

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Cite as: Freshuelva management succession. CLSTR, https://clstr.news/situations/freshuelva-management-succession