# Geely EX2 concept debut and brand activation in Brazil > Live situation record from CLSTR: https://clstr.news/situations/geely-ex2-concept-vehicle-debut-in-brazil > Updated: 2026-08-27T11:32:00.000Z. Sources: 10. Developments: 3. At the 2026 Interlagos Festival in São Paulo, Brazil, Geely showcased its electric EX2 hatchback customization studies, the EX2 Street and the EX2 Track. The EX2 Track was presented as a radical design exercise featuring a racing cockpit with a half-cage, specialized suspension, and a stripped-down interior for weight reduction. While these models serve as studies for potential customization, Geely has not announced plans for mass production. In addition to the vehicle displays, Geely launched a brand experience project designed by the agency Bullet. Under the creative concept ‘See the World in Full’, the two-story installation focuses on sensory engagement through sight, hearing, touch, personalization, and smell. The activation includes the Geely EX5 model, which integrates with Spotify, and a ‘Taste Garage’ where participants can customize elements of the EX2 model. The experience also utilizes gamification through ‘G-Coins’, a virtual currency exchangeable for branded merchandise, and incorporates Meta Glasses smart eyewear to assist with content creation. ## Timeline ### 2026-08-27: Geely launches brand experience project at Interlagos Festival Geely is debuting a sensory-focused brand experience at the Interlagos Festival, featuring interactive vehicle displays and gamified rewards. 2 sources. https://clstr.news/cluster/geely-launches-brand-experience-project-at-interlagos-festival ### 2026-08-25: Geely and Abarth debut concept vehicles at Interlagos Festival Geely and Abarth debuted new concept vehicles at the Interlagos Festival in Brazil, featuring the EX2 Track electric hatch and the Pulse Scorpionissima SUV design study. 8 sources. https://clstr.news/cluster/abarth-to-debut-pulse-scorpionssima-concept-at-interlagos ### 2026-08-07: Geely to debut EX2 Street and EX2 Track concepts at Festival Interlagos Geely to unveil the EX2 Street and EX2 Track electric concept cars at the Festival Interlagos 2026 in São Paulo. 2 sources. https://clstr.news/cluster/geely-to-debut-ex2-street-and-ex2-track-concepts-at-festival-interlagos --- Cite as: Geely EX2 concept debut and brand activation in Brazil. CLSTR, https://clstr.news/situations/geely-ex2-concept-vehicle-debut-in-brazil