# Gen Z and Millennial travel preference trends

> Live situation record from CLSTR: https://clstr.news/situations/gen-z-and-millennial-travel-preference-trends
> Updated: 2026-09-20T05:11:55.000Z. Sources: 10. Developments: 2.

Research from travel specialist Adventure360, analyzing over 4,700 bookings, highlights distinct travel preferences between Generation Z and Millennials. The data indicates that Gen Z travelers prioritize budget-friendly destinations and locations influenced by social media trends.

Initial findings identified Thailand as the top destination for Gen Z, while Millennials favored Australia. Gen Z also showed interest in Cambodia, Laos, and New Zealand, whereas Millennials preferred destinations such as Japan, Greece, and Iceland. 

Subsequent analysis noted a significant rise for Vietnam among Gen Z travelers, which climbed six spots to rank 4th, compared to its 10th place ranking among Millennials. The study continues to show a divergence where Gen Z favors Southeast Asian destinations like Thailand, Indonesia, and Vietnam, while Millennials gravitate toward more expensive locations.

## Timeline

### 2026-09-20: Vietnam rises to 4th most popular destination for Gen Z travelers

A study of 4,700 bookings shows Gen Z prefers affordable Southeast Asian destinations like Thailand and Vietnam, while Millennials favor pricier locations like Japan and Greece.

2 sources. https://clstr.news/cluster/vietnam-rises-to-4th-most-popular-destination-for-gen-z-travelers

### 2026-08-27: Thailand and Australia emerge as top travel destinations for Gen Z and Millennials

Research from Adventure360 shows Gen Z prefers Thailand, Cambodia, and Laos, while Millennials favor Australia, Japan, and Greece, driven by budget and social media trends.

8 sources. https://clstr.news/cluster/thailand-and-australia-emerge-as-top-travel-destinations-for-gen-z-and-millennials

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Cite as: Gen Z and Millennial travel preference trends. CLSTR, https://clstr.news/situations/gen-z-and-millennial-travel-preference-trends