# Generation Z lifestyle and consumer trends > Live situation record from CLSTR: https://clstr.news/situations/generation-z-lifestyle-and-consumer-trends > Updated: 2026-10-16T02:20:33.000Z. Sources: 11. Developments: 2. Generation Z is driving various lifestyle and consumer shifts across fashion, beauty, and wellness sectors. In fashion and technology, there is a movement away from large, biometric-focused smartwatches toward vintage-inspired, miniature timepieces often called ‘grandma watches.’ These smaller models, typically under 30 millimeters, are being used more as delicate accessories than high-tech devices. In the beauty industry, trends are shifting toward skin health and personal expression. This includes ‘skin-first’ routines and ‘no-makeup makeup’ looks that use lightweight products to enhance the complexion. Additionally, hair care methods like ‘heatless curls’ are gaining popularity as natural alternatives to heat styling. In markets such as Vietnam, consumers are using K-Beauty products for individual experimentation rather than following strict formulas, often relying on social media creators to guide their purchasing decisions. ## Timeline ### 2026-10-16: Gen Z beauty trends prioritize skin health and personal expression Gen Z is driving a shift in beauty trends toward skin-first routines, natural ‘no-makeup’ looks, and personalized K-Beauty experimentation driven by social media influence. 2 sources. https://clstr.news/cluster/gen-z-beauty-trends-prioritize-skin-health-and-personal-expression ### 2026-09-22: Gen Z trends shift toward vintage watches and subconscious sleep rituals Gen Z is embracing vintage, miniature watches over smartwatches, while psychological techniques suggest using simple two-word formulas before sleep to influence subconscious habits. 9 sources. https://clstr.news/cluster/gen-z-trends-shift-toward-vintage-watches-and-subconscious-sleep-rituals --- Cite as: Generation Z lifestyle and consumer trends. CLSTR, https://clstr.news/situations/generation-z-lifestyle-and-consumer-trends