# Genesis expands Magma performance and EV lineup > Live situation record from CLSTR: https://clstr.news/situations/genesis-magma-performance-program > Updated: 2026-08-19T16:06:44.000Z. Sources: 119. Developments: 18. Genesis has significantly expanded its high-performance and electric vehicle portfolio through the introduction of the Magma series and strategic motorsport participation. In May 2026, the brand unveiled the Magma performance series, led by the GV60 Magma electric SUV-coupé. During the 2026 24 Hours of Le Mans, Genesis debuted the Magma GT Concept and the Magma GT3 Concept, while its Magma Racing team finished 13th overall in the hypercar class. Following Le Mans, the brand launched the GV60 Magma in the Netherlands and the Electrified GV70 in Italy, with a limited U.S. launch in California, New Jersey, and New York. In August 2026, Genesis introduced its first hybrid powertrain: a 2.5-liter turbo hybrid system for the GV80 Hybrid. Utilizing a parallel configuration with a starter-generator and a drive motor, the system delivers 352 horsepower and 54.0 kgf·m of torque. It features the Hyundai Motor Group’s first liquid-cooled hybrid battery to provide an “EV-like” driving experience. The brand plans to extend hybrid or extended-range electric vehicle (EREV) technology to the GV70 and G80 models, with hybrid availability expected in Australia by 2027. Additionally, Genesis officially unveiled the GV90, a full-size, three-row flagship electric SUV, at the Palace of Fine Arts in San Francisco. Built on the brand-exclusive Electric Mobility Prime (eMP) platform, the GV90 is designed to compete with high-end luxury models. The vehicle will offer a premium Neolun variant featuring the ‘Neolun Arch Gate’—a pillar-less coach-style door system that uses high-strength steel beams and a concealed roll cage to replace the traditional B-pillar. Powered by dual motors producing 657 horsepower, the GV90 utilizes a 123.5 kWh battery with an estimated range of approximately 310 to 311 miles and supports 350kW fast charging. ## Claims - The GV90 will be available in a standard version and a premium Neolun version. (corroborated by 3 sources) - Genesis unveiled the GV90 and GV90 Neolun at a world premiere in San Francisco. (corroborated by 3 sources) - The GV90 Neolun utilizes a hidden B-pillar coach door design with dual-motion hinges. (corroborated by 3 sources) - The GV90 Neolun features a Neolun Arch Gate system with independently opening and closing coach doors that lack a traditional B-pillar. (corroborated by 2 sources) - The GV90 is equipped with a 123.5 kWh battery and dual electric motors producing 657 horsepower and 590 lb-ft of torque. (corroborated by 2 sources) - The seven-seat model has an estimated range of approximately 310 to 311 miles. (corroborated by 2 sources) - The GV90 is built on the eMP platform, which was designed specifically for Genesis flagship vehicles. (corroborated by 2 sources) - The GV90 is equipped with a 123.5kWh high-voltage battery. (corroborated by 2 sources) - The GV90 standard 7-seater model has an estimated range of 500km on a single charge. (corroborated by 2 sources) - The vehicle includes 12 airbags, featuring a world-first roof airbag to prevent occupant ejection during rollovers. (corroborated by 2 sources) - The GV90 Neolun features electric swiveling front seats that can rotate 180 degrees. (corroborated by 2 sources) - The GV90 delivers a combined maximum output of 490kW and 800Nm of torque. (corroborated by 2 sources) ## Timeline ### 2026-08-19: Genesis unveils GV90 flagship electric SUV Genesis has unveiled the GV90, its flagship electric SUV. Featuring a B-pillarless ‘Neolun Arch Gate’ design and a 123.5 kWh battery, it aims to compete with ultra-luxury brands like Rolls-Royce. 69 sources. https://clstr.news/cluster/genesis-unveils-gv90-flagship-electric-suv-with-coach-doors ### 2026-08-13: Genesis unveils first hybrid system for GV80 SUV Genesis introduces its first hybrid powertrain via the GV80 Hybrid, featuring a 2.5L turbo system and liquid-cooled battery technology designed to mimic electric vehicle performance and efficiency. 12 sources. https://clstr.news/cluster/genesis-unveils-next-generation-hybrid-system-for-gv80 ### 2026-07-29: Genesis GV60 Magma EV launches at $71,495 with 641 hp Genesis unveils the 2027 GV60 Magma EV, a 641‑hp luxury SUV priced at $71,495, available first in CA, NJ and NY, with unique drive modes and premium interior. 7 sources. https://clstr.news/cluster/genesis-gv60-magma-ev-launches-at-71495-with-641-hp ### 2026-07-22: Genesis GV60 Magma priced at €86,900 for Dutch launch Genesis GV60 Magma launches in the Netherlands at €86,900, offering 650 hp, 0‑100 km/h in 3.4 s, 425 km range, and premium pricing above rivals. 2 sources. https://clstr.news/cluster/genesis-gv60-magma-priced-at-86900-for-dutch-launch ### 2026-07-21: Genesis GV90 Luxury Electric SUV Set for Launch Amid Brand Expansion Genesis will launch the GV90, a large luxury electric SUV with gull‑wing doors, 110 kWh battery and 560 km range, while also assessing a lower‑priced EV below the GV60. 7 sources. https://clstr.news/cluster/genesis-gv90-luxury-electric-suv-set-for-launch-amid-brand-expansion ### 2026-07-19: Genesis launches 'Magma X GMR' exhibition featuring GMR-001 hypercar and GV60 Magma in Hanam, South Korea Genesis ran a month‑long “Magma X GMR” exhibition in Hanam, South Korea, featuring the GMR‑001 hypercar replica, a racing simulator, and the GV60 Magma electric performance model, with a new test‑drive program 2 sources. https://clstr.news/cluster/genesis-launches-magma-x-gmr-exhibition-featuring-gmr-001-hypercar-and-gv60-magma-in-hanam-south-kor ### 2026-07-17: Genesis GV60 Magma joins Nürburgring Track Taxi program Genesis adds the 650‑hp GV60 Magma EV to the Nürburgring Track Taxi fleet, joining G70 sedans; rides cost ~€140 and the model launched in Australia at AUD 130k. 2 sources. https://clstr.news/cluster/genesis-gv60-magma-joins-nrburgring-track-taxi-program ### 2026-07-14: Genesis launches Electrified GV70 electric SUV in Italy Genesis unveiled the Electrified GV70 in Italy, a 490 hp electric SUV with up to 479 km range, fast 800 V charging, a 27‑inch OLED screen, and prices from €69,900 to €78,700. 2 sources. https://clstr.news/cluster/genesis-launches-electrified-gv70-electric-suv-in-italy ### 2026-07-09: Genesis unveils 2026 GV60 Sport EV with larger battery and power boost Genesis' 2026 GV60 Sport EV gets a larger 84 kWh battery, 429‑hp output, retuned suspension, 27‑inch OLED screen, and 18‑minute fast‑charging, priced around US$84,500. 2 sources. https://clstr.news/cluster/genesis-unveils-2026-gv60-sport-ev-with-larger-battery-and-power-boost ### 2026-07-02: Genesis showcases hydrogen fuel‑cell truck and exoskeletons at Le Mans Genesis used a hydrogen fuel‑cell truck and a Hyundai/Kia exoskeleton at Le Mans, cutting crew fatigue and showcasing zero‑emission logistics, plus unveiled a steering‑by‑wire Box Buggy for paddock transport. 2 sources. https://clstr.news/cluster/genesis-showcases-hydrogen-fuelcell-truck-and-exoskeletons-at-le-mans ### 2026-06-23: Genesis unveils 800‑hp Magma GT Concept to challenge Porsche and Ferrari Genesis presented the 800‑hp Magma GT Concept, a V8‑hybrid supersport car aimed at Porsche and Ferrari, marking the Korean brand’s push into high‑performance territory. 3 sources. https://clstr.news/cluster/genesis-unveils-800hp-magma-gt-concept-to-challenge-porsche-and-ferrari ### 2026-06-22: Genesis Magma Racing adds French driver Paul‑Loup Chatin as ambassador and unveils GT3 concept French driver Paul‑Loup Chatin joins Genesis Magma Racing as a Lorige ambassador for the GMR‑001 Hypercar, while Genesis unveils a new Magma GT3 race car concept at Le Mans. 2 sources. https://clstr.news/cluster/genesis-magma-racing-adds-french-driver-paulloup-chatin-as-ambassador-and-unveils-gt3-concept ### 2026-06-17: Genesis Magma GT3 Concept Debuts at 2026 Le Mans Genesis unveiled the Magma GT3 Concept at the 2026 Le Mans, showcasing new aerodynamics and linking race tech to future road models, alongside its Hypercar entry. 2 sources. https://clstr.news/cluster/genesis-magma-gt3-concept-debuts-at-2026-le-mans ### 2026-06-15: Genesis Magma GT3 Concept debuts at 2026 Le Mans endurance race Genesis unveiled the purpose‑built Magma GT3 Concept at the 2026 Le Mans endurance race, using the event to test new tech and boost its European market expansion. 4 sources. https://clstr.news/cluster/genesis-magma-gt3-concept-unveiled-at-le-mans-marks-brands-racing-expansion ### 2026-06-14: Genesis completes debut at Le Mans 24 Hours, finishes 13th in hypercar class Genesis debuted at Le Mans 24 Hours, finishing 13th after its #19 car completed 372 laps; the #17 car retired while running near the front, providing data for future high‑performance models. 2 sources. https://clstr.news/cluster/genesis-completes-debut-at-le-mans-24-hours-finishes-13th-in-hypercar-class ### 2026-06-13: Genesis unveils Magma GT and GT3 concepts at Le Mans Genesis unveiled the Magma GT luxury concept and the GT3 race‑car study at Le Mans, highlighting performance‑focused design and a partnership with Hyundai Motorsport. 3 sources. https://clstr.news/cluster/genesis-unveils-magma-gt-and-gt3-concepts-at-le-mans ### 2026-06-12: Genesis unveils Magma GT3 Concept at 2026 Le Mans, signaling luxury‑performance push Genesis revealed its Magma GT and GT3 concepts at Le Mans, showcasing a hybrid supercar and a GT3‑spec race study, while outlining a European expansion and a high‑performance GV60 launch. 12 sources. https://clstr.news/cluster/genesis-gv60-magma-and-gwm-ora-5-launch-in-italy ### 2026-05-28: Genesis unveils Magma performance series with high‑output GV60 electric SUV Genesis, Hyundai’s luxury brand, launched the Magma performance line, debuting the GV60 Magma electric SUV with 650 hp, 0‑100 km/h in about 3 seconds, priced from €85,990. 2 sources. https://clstr.news/cluster/genesis-unveils-magma-performance-series-with-highoutput-gv60-electric-suv --- Cite as: Genesis expands Magma performance and EV lineup. CLSTR, https://clstr.news/situations/genesis-magma-performance-program