# Genshin Impact brand collaborations

> Live situation record from CLSTR: https://clstr.news/situations/genshin-impact-brand-collaborations
> Updated: 2026-08-20T03:02:55.000Z. Sources: 4. Developments: 2.

HoYoverse has initiated several collaborations for its open-world RPG, Genshin Impact.

In August 2026, Crunchyroll and HoYoverse announced a partnership to celebrate the game’s 7.0 update, which introduces the nation of Snezhnaya. From August 12 to September 22, Crunchyroll Mega Fan tier members in North America and parts of Latin America can redeem codes for a cosmetic gadget, the ‘Neo Terminal: Floating Leaf Model’, alongside a package of in-game resources including Primogems and Mora.

Following this, B-R Thirty-One Ice Cream announced a ‘Sweet Ice Cream Time’ campaign in Japan. Running from September 8 to October 6, 2026, the collaboration offers mobile-order exclusive menu sets that include limited-edition character merchandise and serial codes for in-game items such as a ‘Sweet Ice Cream Wagon’ furniture item and additional Primogems.

## Timeline

### 2026-08-20: B-R Thirty-One Ice Cream announces Genshin Impact collaboration

B-R Thirty-One Ice Cream is collaborating with HoYoverse’s Genshin Impact from September 8 to October 6, 2026, offering limited-edition ice cream sets, character merchandise, and in-game item codes.

4 sources. https://clstr.news/cluster/b-r-thirty-one-ice-cream-announces-genshin-impact-collaboration

### 2026-08-11: Crunchyroll and Genshin Impact announce collaboration for exclusive rewards

HoYoverse and Crunchyroll are partnering to offer exclusive Genshin Impact in-game rewards, including a rare cosmetic gadget, for Crunchyroll subscribers during the game's 7.0 Snezhnaya update.

6 sources. https://clstr.news/cluster/crunchyroll-and-genshin-impact-announce-collaboration-for-exclusive-rewards

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Cite as: Genshin Impact brand collaborations. CLSTR, https://clstr.news/situations/genshin-impact-brand-collaborations