# German beverage market trends > Live situation record from CLSTR: https://clstr.news/situations/german-beverage-market-trends > Updated: 2026-07-31T03:00:23.000Z. Sources: 19. Developments: 2. In July 2026 German wine producers reported dry‑style Qualitäts‑ and Prädikatsweine making up 53 % of the market, up from 40 % in 2010, while semi‑sweet and sweet wines continued to lose share. White wines remain dominant and rosé and red wines have contracted. Beer volumes have been declining overall, with total domestic beer volume falling 2.2 % year‑on‑year in the first half of 2026 – a loss of about 85 million litres. June 2026 saw a modest rebound: overall beer sales rose 5.2 % YoY, taxable volume increased 5.7 % versus May, and exports grew 3.7 % month‑on‑month. Despite this monthly gain, the sector remains in a continued downturn, according to the German Brauer‑Bund. Non‑alcoholic beer is gaining ground. It accounted for roughly 11 % of the German beer market in July, up from just over 10 % earlier in the year, and grew about 7–8 % in volume. A YouGov survey of 2,119 adults (6‑8 July 2026) found that 16 % regularly drink non‑alcoholic beer, with the highest uptake after sport – 21 % of Generation Z and 19 % of Millennials. Only 8 % said they drink alcoholic beer in the same context, while 44 % never drink beer at all, a share higher among women (52 %) than men (36 %). Industry leaders view non‑alcoholic beer as a key growth driver as traditional beer volumes continue to decline. ## Claims - YouGov conducted an online survey between 6 July and 8 July 2026 with 2,119 participants. (corroborated by 10 sources) - Overall, 16 % of respondents said they regularly drink non‑alcoholic beer. (corroborated by 10 sources) - 21 % of Generation Z respondents drink non‑alcoholic beer during or after sport. (corroborated by 10 sources) - Only 8 % of respondents drink alcoholic beer during or after sport. (corroborated by 9 sources) - YouGov surveyed 2,119 people online between 6 and 8 July 2026. (corroborated by 8 sources) - 16 % of respondents drink non‑alcoholic beer overall; 21 % of Generation Z and 19 % of Millennials do so during or after sport. (corroborated by 8 sources) - Non‑alcoholic beer holds more than 10 % of the German beer market, reported as 11 % by the German Brauer‑Bund. (corroborated by 6 sources) - 19 % of Millennial respondents drink non‑alcoholic beer during or after sport. (corroborated by 4 sources) - 44 % of respondents said they never drink beer at all. (corroborated by 4 sources) - 52 % of female respondents said they never drink beer. (corroborated by 4 sources) - 36 % of male respondents said they never drink beer. (corroborated by 4 sources) - German beer sales in June 2026 increased 5.2 % year‑on‑year. (corroborated by 4 sources) ## Timeline ### 2026-07-31: German beer market sees June sales rise but half‑year volume falls 2.2% June 2026 German beer sales rose 5.2 % YoY, but first‑half volume fell 2.2 % (‑85 M L). A YouGov survey (2,119 respondents) found 16 % drink non‑alcoholic beer, 21 % of Gen Z and 19 % of Millennials after sport 19 sources. https://clstr.news/cluster/german-consumers-turn-to-nonalcoholic-beer-more-often ### 2026-07-13: German wine market sees rise in dry wines Germany's wine market shows 53% of quality wines now dry, with white wines at 70% and a shrinking red share, reflecting a consumer shift away from sweet styles. 8 sources. https://clstr.news/cluster/german-wine-market-sees-rise-in-dry-wines --- Cite as: German beverage market trends. CLSTR, https://clstr.news/situations/german-beverage-market-trends