# German tourism growth in Australia

> Live situation record from CLSTR: https://clstr.news/situations/german-tourism-growth-in-australia
> Updated: 2026-08-18T06:00:00.000Z. Sources: 10. Developments: 2.

Tourism in Australia is experiencing significant growth, particularly among German travelers. According to the tour operator Australia Unlimited, bookings for the current year have more than doubled compared to the previous year, with an upward trend already visible for 2027.

Data from Tourism Australia indicates that approximately 180,000 guests traveled from Germany to Australia in 2025, a seven percent increase from the prior year. Travelers are increasingly favoring customized road trips with rental cars, small group tours, and campervan trips, alongside a growing demand for luxury lodges in the high-end segment. 

Key demographics include young adults, families, and ‘empty nesters.’ While many visitors stay for 18 to 20 days, there is a notable shift toward longer-term visits lasting 40 to 50 days or more.

## Claims

- German travelers accounted for 35.9 percent of all overnight stays in Austria in 2024. (corroborated by 3 sources)
- German travelers accounted for 22.5 percent of all overnight stays in Croatia in 2024. (corroborated by 3 sources)
- German travelers accounted for 19.2 percent of all overnight stays in the Netherlands in 2024. (corroborated by 3 sources)
- German travelers accounted for 11.6 percent of all overnight stays in the EU abroad in 2024. (corroborated by 3 sources)
- The lowest share of German overnight stays in the EU was in Romania at 1.6 percent. (corroborated by 3 sources)
- German travelers accounted for 14.9 percent of all overnight stays in Turkey in 2024. (single source)
- German travelers accounted for 9.9 percent of all overnight stays in Switzerland in 2024. (single source)
- German travelers accounted for 6.3 percent of all overnight stays in Norway in 2024. (single source)

## Timeline

### 2026-08-18: European tourism trends show high saturation in Greece and strong German travel demand

European tourism data shows German travelers drive significant overnight stays in Austria and Croatia, while Greek islands lead the EU in tourism saturation levels.

8 sources. https://clstr.news/cluster/german-tourists-drive-high-overnight-stay-numbers-in-austria-and-croatia

### 2026-08-16: Australia tourism sees surge in bookings from German travelers

Australian tourism is seeing a surge in popularity, with German bookings more than doubling this year. Travelers are increasingly opting for long-duration road trips and luxury lodge stays.

2 sources. https://clstr.news/cluster/australia-tourism-sees-surge-in-bookings-from-german-travelers

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Cite as: German tourism growth in Australia. CLSTR, https://clstr.news/situations/german-tourism-growth-in-australia