# Ghana tourism industry development and promotion

> Live situation record from CLSTR: https://clstr.news/situations/ghana-tourism-industry-development-and-promotion
> Updated: 2026-09-27T20:53:54.000Z. Sources: 6. Developments: 2.

To coincide with World Tourism Day, new initiatives and calls for industry reform have emerged in Ghana. A domestic tourism campaign titled “GO OUTSIDE. DO GHANA. FIND YOUR CENTRE.” was launched by BENTSIFI, Joy FM, and Joy Prime to encourage citizens to explore local outdoor activities like hiking and camping, aiming to provide consistent revenue for local operators.

Simultaneously, the Ghana Tourism Federation (GHATOF) has advocated for improved cooperation between the Ghana Tourism Authority (GTA) and the private sector. GHATOF President Seth Ocran emphasized that sustainable industry growth requires continuous dialogue and collective action to improve personnel development and national promotion.

## Timeline

### 2026-09-27: Ghana Tourism Federation calls for stronger GTA-private sector ties

The Ghana Tourism Federation has urged the Ghana Tourism Authority to strengthen partnerships with the private sector to build a more competitive and sustainable tourism industry.

6 sources. https://clstr.news/cluster/ghana-tourism-federation-calls-for-stronger-gta-private-sector-ties

### 2026-09-25: Ghana domestic tourism campaign launched to boost local travel

BENTSIFI, Joy FM, and Joy Prime have launched a campaign to boost domestic tourism in Ghana, encouraging citizens to explore local destinations to support the national economy.

2 sources. https://clstr.news/cluster/ghana-domestic-tourism-campaign-launched-to-boost-local-travel

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Cite as: Ghana tourism industry development and promotion. CLSTR, https://clstr.news/situations/ghana-tourism-industry-development-and-promotion