# Ghana tourism sector development and promotion

> Live situation record from CLSTR: https://clstr.news/situations/ghana-tourism-sector-development-and-promotion
> Updated: 2026-09-21T08:45:30.000Z. Sources: 6. Developments: 3.

Stakeholders in Ghana’s tourism sector are advocating for increased investment and more diverse marketing strategies to transition the country from a niche to a mainstream destination. Industry leaders have noted that while visitor arrivals are increasing, there is a lack of sufficient hotel capacity and attractions. Recommendations include expanding marketing efforts beyond heritage tourism to include wildlife, adventure, beach, and cultural offerings.

To support long-term interest, the Ghana Tourism Authority (GTA) has launched a children’s book, ‘Ama Ghana’, to introduce young readers to national landmarks. Additionally, GTA leadership has received recognition for contributions to economic and tourism development, while officials have encouraged local entrepreneurship to address national challenges through innovation and investment opportunities.

Recent developments include the Greater Accra Regional Tourism Awards 2026, held under the theme ‘Celebrating Excellence Beyond Borders – The Black Star Experience’. During the event, Joseph Appiagyei, the Upper East Regional Director of the GTA, called for critical infrastructure upgrades to boost regional tourism. Specifically, he advocated for the expedited construction of the Upper East Airport, the extension of the national railway network, and the establishment of an inland port at Paga.

Appiagyei highlighted the Upper East Region’s strategic role as a gateway to the Sahel, suggesting that stakeholders target markets in Burkina Faso, Mali, Niger, and Togo. To better serve these Francophone neighbors, he recommended that high-end hotels employ French-speaking staff.

## Timeline

### 2026-09-21: Ghana tourism leaders celebrate excellence and call for infrastructure upgrades

Ghana's tourism sector is seeing both recognition and calls for expansion, with the Greater Accra Regional Tourism Awards celebrating excellence and leaders urging new airport and railway infrastructure.

3 sources. https://clstr.news/cluster/ghana-tourism-leaders-celebrate-excellence-and-call-for-infrastructure-upgrades

### 2026-09-07: Ghana Tourism Authority leaders recognized for leadership and economic advocacy

Ghana Tourism Authority CEO Maame Efua Houadjeto received the Africa Visionary Leadership Award, while Deputy CEO Abeiku Santana urged citizens to pursue local economic opportunities over working abroad.

2 sources. https://clstr.news/cluster/ghana-tourism-authority-leaders-recognized-for-leadership-and-economic-advocacy

### 2026-08-24: Ghana tourism stakeholders call for investment and diverse marketing

Ghanaian tourism leaders are advocating for greater investment and diversified marketing, while the Ghana Tourism Authority launches a new children’s book to promote national heritage to younger generations.

2 sources. https://clstr.news/cluster/ghana-tourism-stakeholders-call-for-investment-and-diverse-marketing

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Cite as: Ghana tourism sector development and promotion. CLSTR, https://clstr.news/situations/ghana-tourism-sector-development-and-promotion