# Global beauty and skincare trend shifts

> Live situation record from CLSTR: https://clstr.news/situations/global-beauty-and-skincare-trend-shifts
> Updated: 2026-10-24T10:42:51.000Z. Sources: 8. Developments: 2.

Beauty trends are currently characterized by a movement between maximalist expressions and a ‘soft focus’ aesthetic. Maximalism, exemplified by singer Rhea Raj, utilizes heavy eyeliner and colorful eyeshadows inspired by 1990s and 2000s nostalgia. Conversely, the ‘soft focus’ trend, favored by influencers such as Hailey Bieber, seeks a smoother, natural finish that moves away from the previous ‘glass skin’ look.

Additionally, there is a resurgence of vintage beauty routines and traditional methods. This includes a renewed interest in 1980s-style hairstyles and the use of hair rollers. In skincare, cold cream is regaining popularity as a makeup remover, a trend bolstered by celebrity endorsements such as Kylie Jenner’s return to using Pond’s cold cream.

## Timeline

### 2026-10-24: Vintage beauty trends see resurgence in popularity

Traditional beauty routines, including the use of cold cream and vintage hairstyles, are seeing a resurgence in popularity, driven by both nostalgia and celebrity endorsements.

3 sources. https://clstr.news/cluster/vintage-beauty-trends-see-resurgence-in-popularity

### 2026-10-12: Beauty trends shift toward maximalism and soft focus aesthetics

Beauty trends are diversifying, with Rhea Raj leading maximalist, nostalgic looks while the 'soft focus' aesthetic gains popularity for its natural, filter-like finish.

5 sources. https://clstr.news/cluster/beauty-trends-shift-toward-maximalism-and-soft-focus-aesthetics

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Cite as: Global beauty and skincare trend shifts. CLSTR, https://clstr.news/situations/global-beauty-and-skincare-trend-shifts