# Global beverage industry consumer trend shifts

> Live situation record from CLSTR: https://clstr.news/situations/global-beverage-industry-consumer-trend-shifts
> Updated: 2026-09-15T20:01:52.000Z. Sources: 7. Developments: 2.

The beverage industry is undergoing strategic shifts to align with changing consumer habits and social trends. In Italy, industry leaders at the Roma Bar Show noted a rising demand for high-quality raw materials and quick drinks, such as the limoncello spritz. Companies like Disaronno International are updating brand identities, including a major bottle redesign, to appeal to contemporary global markets.

In Latin America, brands are adjusting marketing to reach younger demographics. In Mexico, Riunite is pivoting toward live music and entertainment venues through stadium sponsorship. Similarly, in Ecuador, Amstel is targeting ‘quality moments’ by focusing on intimate cultural and gastronomic experiences rather than traditional high-intensity nightlife.

## Timeline

### 2026-09-15: Beverage brands adapt marketing to evolving social trends

Beverage brands Riunite and Amstel are adapting to changing social trends, focusing on live music sponsorships in Mexico and intimate, quality social experiences in Ecuador.

3 sources. https://clstr.news/cluster/beverage-brands-adapt-marketing-to-evolving-social-trends

### 2026-09-15: Italian beverage brands adapt to evolving consumer trends and redesign identities

The Italian beverage industry is seeing shifts toward premium, quick-consumption drinks like the limoncello spritz, while Disaronno unveils its first major bottle redesign in over fifteen years.

4 sources. https://clstr.news/cluster/italian-beverage-brands-adapt-to-evolving-consumer-trends-and-redesign-identities

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Cite as: Global beverage industry consumer trend shifts. CLSTR, https://clstr.news/situations/global-beverage-industry-consumer-trend-shifts