# Global consumer and professional trust in AI

> Developing situation record from CLSTR: https://clstr.news/situations/global-consumer-and-professional-trust-in-ai
> Updated: 2026-10-13T19:09:11.000Z. Sources: 6. Developments: 2.

Recent reports highlight growing concerns and trust gaps regarding artificial intelligence across different sectors. In New Zealand, the Avast 2026 Safe Tech Report identified an ‘AI confidence trap,’ where a majority of adults believe they can identify AI-generated fakes, yet many continue to share sensitive information with AI tools. Experts warn this perceived ability to detect fakes may create a false sense of security regarding data privacy.

In the marketing sector, the Kantar Insights ‘Media Reactions 2026’ study reveals a disconnect between industry expectations and consumer behavior. While most marketers expect generative AI to become decisive in brand recommendations, consumer trust remains low, with only 23% of consumers trusting AI-driven recommendations. The research suggests that the credibility of AI-generated content is heavily influenced by brand familiarity and the presentation of information.

## Timeline

### 2026-10-13: Kantar Insights report highlights consumer trust gap in AI marketing

A Kantar Insights study shows a disconnect in AI marketing: while 62% of marketers expect GenAI to drive brand recommendations, only 23% of consumers trust AI-generated suggestions.

4 sources. https://clstr.news/cluster/kantar-insights-report-highlights-consumer-trust-gap-in-ai-marketing

### 2026-09-22: New Zealanders face AI confidence trap regarding data privacy

A new Avast report reveals an ‘AI confidence trap’ in New Zealand, where 66% of adults believe they can spot AI fakes, yet 40% have shared sensitive data with AI tools.

2 sources. https://clstr.news/cluster/new-zealanders-face-ai-confidence-trap-regarding-data-privacy

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Cite as: Global consumer and professional trust in AI. CLSTR, https://clstr.news/situations/global-consumer-and-professional-trust-in-ai